In the marketing world, the most valuable thing you can get from your customer is not their money. |
It’s their attention.
Yes, it is nice for them to give you their money, but it doesn’t happen if you don’t get their attention in the first place.
Attention is something that cannot be stressed enough in the marketing world. Everything we do revolves around getting our customer’s attention.
And we only have one chance to grab their first few seconds of it.
When it comes to video, we use an attractive thumbnail.
When it comes to sales letters, we use big bold text and a dramatic statement.
When it comes to email, it all comes down to that subject line.
I’m not going to lie, it’s hard to come up with catchy subject lines sometimes. And if you’re sending out emails as frequently as I am, it takes quite a bit of brainpower.
So if you’re stuck, here are two ways you can come up with great subject lines.
The first way is to write your letter first. Once you have the full picture of what the email is about, coming up with a subject line will be a lot easier.
Number two, look through some of your favorite emails you’ve gotten in your inbox for inspiration. If you don’t have any for whatever reason, you can probably find subject line swipe files online to draw inspiration from.
The third way, which is not really a tip to write subject lines, is to make your readers fall in love with your emails so that subject lines don’t even matter anymore. Just seeing your name will make them want to open and read your emails.
How do you do that, you may be wondering?
I go into that in chapters five and six of How to Become an Email Titan, now available as an e-book and print. But you can get the sample chapters of the book using the link below.
About the author:
Hi, I'm Ellisen and I'm a copywriter. I help businesses make more sales by building relationships with their audience through old fashioned email. If you found this reading helpful, there are more tips like these waiting to be read at EllisenWang.com. When you go there, you can opt in for daily copywriting, email marketing, and business tips. I'll also send you free sample chapters of my book called "How to Become an Email Titan." It teaches you how to build a robust email marketing system for your business. If you don't want to optin, you can also read through my blog and listen to my audios for more marketing content.
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