If you've ever owned a pet, or know someone that does, you probably know how tiring it can be to take care of one, depending on what pet it is. You gotta feed them, bathe them, clean up their poop, shower them with your attention, maybe take them for a walk too. |
Fun fact: I recently learned it’s possible to take cats out for a walk.
Anyways, what I’m trying to say is, pets take up a lot of your time.
In the 1970s, a copywriter named Gary Dahl was at a bar with his friends and they were talking about this exact same thing. And Gary joked about how he had a pet that he doesn't have to pay attention to or take care of because....his pet was a rock.
Turns out that wasn't just a joke, that was a ridiculous idea he wanted to turn into a reality. And I mean he REALLY wanted it to become a reality. He went all out on the idea. He made beautiful packaging, he wrote a detailed manual teaching the owners how to properly take care of their pet rock, the whole nine yards.
Six months later, this ingenious idea made Dahl a millionaire!
But what was it about this product that made it so popular? It definitely wasn't the rock. You can get one just like it in your own backyard. In my opinion, it was the entertainment that came along with it. I mean just read the manual, it's pretty funny.
Entertainment is an invaluable tool for your email marketing. It helps you hook your readers' attention, you bond with them, and you leave them wanting more.
That's one of the keys to successful email marketing. And it’s something I teach in "How to Become an Email Titan"’s chapter six and demonstrate in appendix four, where I show you how to write entertaining emails using random objects and ideas including garbage, smoking, and a Rubik’s cube.
So if you don’t have the full version of the book yet, no worries. You can get yourself sample chapters of the $20 retail value book using this link:
About the author:
Hi, I'm Ellisen and I'm a copywriter. I help businesses make more sales by building relationships with their audience through old fashioned email. If you found this reading helpful, there are more tips like these waiting to be read at EllisenWang.com. When you go there, you can opt in for daily copywriting, email marketing, and business tips. I'll also send you free sample chapters of my $20 retail value book called "How to Become an Email Titan." It teaches you how to write email copy that your subscribers will never get enough of and will make them want to buy from you. If you don't want to optin, you can also read through my blog and listen to my audios for more marketing content.
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