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A few months ago, I was at a networking event run by, in my opinion, one of the best hosts in New York City, Roger Kuperway. Towards the end of the event, I was sitting at the bar eating some popcorn and I met a particularly hardworking man. He’s an inventor, an entrepreneur since he was a pre-teen, and primarily a musician. So music was our main topic of conversation for the night. While we were walking to the train station, we got into talking about the music industry and how artists can launch their own careers successfully. It was interesting learning about it since I knew nothing about the business side of music, and he taught me one thing that really stuck in my head. He said something along the lines of this: Artists can’t just release songs willy-nilly. They have to strategize and do a lot of backend work. A prelaunch, if you will. Before artists release a single track, they need to create their story so their listeners can better connect with their music. Otherwise they’re just going to be seen as another song about love, struggle, or whatever else topic that’s common. In business, you have to think about the same thing. Without a story, your business will be seen as just an ordinary business that’s not so different from all the other similar businesses out there. But if you give people some history behind it, that’s going to make your business a lot more interesting, unique, and relatable. That’s why I added this lesson as an appendix in "How to Become an Email Titan:" “How to Craft Your Unique Business Story That’ll Make You Shine and Put Your Competitors In the Shadows” Although it’s not directly email copywriting related, it can be useful when you write your copy for your About page or social media bio. You can read this by getting the full version of the book. If you're not sure it's worth the investment, you can download the sample chapters of the book using the link below. https://EllisenWang.com/email-titan-sample About the author: Hi, I'm Ellisen and I'm a copywriter. I help businesses make more sales by building relationships with their audience through old fashioned email. If you found this reading helpful, there are more tips like these waiting to be read at EllisenWang.com. When you go there, you can opt in for daily copywriting, email marketing, and business tips. I'll also send you free sample chapters of my $20 retail value book called "How to Become an Email Titan." It teaches you how to write email copy that your subscribers will never get enough of and will make them want to buy from you. If you don't want to optin, you can also read through my blog and listen to my audios for more marketing content.
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