Before I got into copywriting, I actually ran a resume and cover letter writing service for roughly one month on my school campus. |
Because I interned at the nonprofit organization and worked closely with the Executive Director, who has a lot of experience with resume critiques, I picked up a lot of his tips and tricks.
And I thought, “Why not put them to good use?”
So I spent a day writing up the ad, printed them, and posted them on every bulletin board I found.
Long story short.
In one month, the ad pulled in two to three leads per week, and I ended up working with three of those students. One of them who kept me updated, was offered a marketing internship position all the way in Argentina.
That was pretty exciting to hear.
Now am I happy with the results? For my first little freelance service and the fact that it only lasted one month, I’d say yes. I think it was pretty successful.
And for two reasons:
Number one. College students always worry about finding internships and jobs which means they want their resumes to look great. So there’s a never-ending market demand for this service.
Two. I adopted one of the email frameworks I teach in How to Become an Email Titan when I wrote the ad, which probably made it a bit more effective? I’m not exactly too sure, but one can hope.
But if it works for a print ad, then it’ll definitely work when you sell your own products and services with emails too, especially when you incorporate the other strategies and tips I teach throughout the book.
To read about them, click the link down below.
About the author:
Hi, I'm Ellisen and I'm a copywriter. I help businesses make more sales by building relationships with their audience through old fashioned email. If you found this reading helpful, there are more tips like these waiting to be read at EllisenWang.com. When you go there, you can opt in for daily copywriting, email marketing, and business tips. I'll also send you free sample chapters of my $20 retail value book called "How to Become an Email Titan." It teaches you how to write email copy that your subscribers will never get enough of and will make them want to buy from you. If you don't want to optin, you can also read through my blog and listen to my audios for more marketing content.
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