Amazines Free Article Archive
www.amazines.com - Wednesday, July 15, 2020
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133371)
 Advice (161096)
 Affiliate Programs (34743)
 Art and Culture (73731)
 Automotive (145711)
 Blogs (75128)
 Boating (9843)
 Books (17221)
 Buddhism (4126)
 Business (1329061)
 Business News (426354)
 Business Opportunities (366312)
 Camping (10966)
 Career (72751)
 Christianity (15847)
 Collecting (11638)
 Communication (115066)
 Computers (241959)
 Construction (39001)
 Consumer (49683)
 Cooking (17064)
 Copywriting (6600)
 Crafts (18205)
 Cuisine (7543)
 Current Affairs (20413)
 Dating (45787)
 EBooks (19689)
 E-Commerce (48215)
 Education (185295)
 Electronics (83506)
 Email (6400)
 Entertainment (159866)
 Environment (28941)
 Ezine (3039)
 Ezine Publishing (5449)
 Ezine Sites (1550)
 Family & Parenting (110919)
 Fashion & Cosmetics (196413)
 Female Entrepreneurs (11844)
 Feng Shui (131)
 Finance & Investment (310421)
 Fitness (106327)
 Food & Beverages (62909)
 Free Web Resources (7938)
 Gambling (30231)
 Gardening (25139)
 Government (10527)
 Health (629844)
 Hinduism (2206)
 Hobbies (44053)
 Home Business (91570)
 Home Improvement (251401)
 Home Repair (46160)
 Humor (4832)
 Import - Export (5453)
 Insurance (45144)
 Interior Design (29576)
 International Property (3485)
 Internet (190995)
 Internet Marketing (146415)
 Investment (22840)
 Islam (1167)
 Judaism (1356)
 Law (80573)
 Link Popularity (4595)
 Manufacturing (20845)
 Marketing (98885)
 MLM (14136)
 Motivation (18216)
 Music (27012)
 New to the Internet (9494)
 Non-Profit Organizations (4048)
 Online Shopping (129643)
 Organizing (7803)
 Party Ideas (11857)
 Pets (38078)
 Poetry (2234)
 Press Release (12681)
 Public Speaking (5634)
 Publishing (7526)
 Quotes (2407)
 Real Estate (126637)
 Recreation & Leisure (95350)
 Relationships (87569)
 Research (16163)
 Sales (80329)
 Science & Technology (110240)
 Search Engines (23483)
 Self Improvement (153124)
 Seniors (6235)
 Sexuality (35945)
 Small Business (49309)
 Software (83001)
 Spiritual (23473)
 Sports (116109)
 Tax (7659)
 Telecommuting (34066)
 Travel & Tourism (307749)
 UK Property Investment (3121)
 Video Games (13428)
 Web Traffic (11735)
 Website Design (56838)
 Website Promotion (36586)
 World News (1000+)
 Writing (35782)
Author Spotlight
PAUL RICE

hello everyone l been on the net since 2000 and enjoy my work l work as an affiliate and also have w...more
ELLISEN WANG

I'm Ellisen, nice to meet you! Obviously you're here because you want to know who I am. Wel...more
ANISH SAH

My Name is Anish Sah, I am an Internet Marketing and SEO Expert, Social Media Guru and young Entrepr...more
PHILIP MODY

A. BOOK PUBLISHED: Title of Book Publisher ISBN & Year Status of Publisher 1. Role of Gi...more
DAMIAN POWELL

Demonstrated exceptional leadership in the government and private sector at an executive level. Skil...more


How to Use Empathetic Marketing in Your Social Media Strategy by Susan Friesen





How to Use Empathetic Marketing in Your Social Media Strategy by
Article Posted: 06/18/2020
Article Views: 148
Articles Written: 204
Word Count: 939
Article Votes: 0
AddThis Social Bookmark Button

How to Use Empathetic Marketing in Your Social Media Strategy


 
Advertising,Business,Marketing
4 Ways to Increase Social Media Reach and Engagement

If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay connected.

But as a small business owner, are you spending more time on social media being empathetic?

While sometimes confused with sympathy, which is feeling compassion for someone else, empathy means putting yourself in somebody else’s shoes.

By empathizing with your customers, you can better serve them.

Here’s the Merriam Webster definition of empathy: “the action of (or capacity for) understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another.”

It’s important to take an empathetic approach in all of your marketing materials, from your website copy to your social media strategy.

Because social media offers such a great way to interact with a large audience, you should be willing to put in the time and effort to ensure your communications are not only engaging, but empathetic to what people are going through.

***

READ: The Importance of Empathy-Based Marketing:

As we move forward from COVID-19, empathy-based marketing isn’t just the right thing to do, your customers now expect it.

Many studies done during the pandemic are showing people want brands to be more empathetic and aware of the long-term impact it will have on their lives.

Hopefully, you communicated authentically and empathetically with your customers during this time, and you’re going to have to continue to do so! Here are 3 ways to use empathetic content marketing…

Read more on our website.

***

According to the Braze Brand Humanity Index research, around 65% of people were more loyal to brands they felt a human connection with.

So to help you get—and stay connected—with your customers, here are four ways a small business owner can build a social media presence with more empathetic content marketing.

1. Create an empathy map. This can be a good first step to put you deeper into the mind of your customer. Originally a tool used in the design and agile development worlds, empathy mapping provides a deeper understanding of your customer. It’s usually split into four quadrants: says, thinks, does and feels.

With your target customer’s persona in the middle, you begin to brainstorm questions, like:

• Why do you need my product? • How does using my product make you feel/think/do/say? • What are some stressors/fears in your life? • How does my product help you reach your goals?

Write out your customer’s thoughts the way you think he or she would express. Their needs, wants, desires, hopes, fears, goals and dreams will start to be more clear, and you’ll be able to build a social media presence using messaging that resonates with your followers.

2. Tap into your customers’ emotions. I’m not talking about playing on their fears to sell your products, but rather, thinking about how your product makes them feel.

Here’s a way that a brand helped ease their smallest customers’ fears. Philips invented a miniature version of a CAT scanner called the ‘KittenScanner,’ which doctors use to educate kids about the MRI process and put them at ease. Children can try it out with toy animals, taking the focus off of their procedure and onto fun.

It was created back in 2004, but it still gets mentioned on social media, in videos and in health journals as a way to reduce the need for sedation. How could you position your brand in a helpful, stress-reducing way for your customers?

3. Use social listening to your advantage. Social listening is all about monitoring your communication channels for brand and competitor mentions, and certain keywords and comments.

As you “listen” to your followers this way, you can gain valuable insights into what they like, don’t like, want and need from you. You may see a tweet on Twitter from a happy customer who loved your product. Or, you may see a comment from someone who wasn’t impressed with how long it took customer service to respond to a complaint.

With social listening, you not only get information on how your small business is performing, you also get the opportunity to provide better customer service and tweak a process or product that isn’t working.

4. Inspire customers to take action. Showing your customers you believe in them is an ideal way to increase social media reach and engagement. Think about the product or service you offer to your customers. How could you get them to use it to add value to their life and/or entertain them?

For example, Home Depot encouraged their customers to grow a living salad bowl with an infographic they shared on social channels. While there is minimal branding on this infographic, it still reinforces Home Depot’s marketing strategy of the things that are possible with their products.

No matter how you’re using empathy-based marketing to increase social media reach and engagement, remember your branding. For example, if your brand voice is “fun, upbeat and confident,” using humour might be the best way to engage your audience.

If it’s “down-to-earth, considerate and approachable,” a more heartfelt, emotional message could be the way to most effectively speak to your customers.

And don’t forget to create a social media marketing plan to save time and money!

To your business success, Susan Friesen

Related Articles - engage audience on social media, increase social media reach and engagement, build a social media presence, small business owner,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance


GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
ADRIAN JOELE

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
MICHAEL MIFSUD

Michael Mifsud was a House of Commons Commonwealth correspondent at the age of 16. He published Brit...more
LARRY WHITTLER

Author of Wrestler/That Dog Hunts; Available at the Kindle Store ...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
JOANNE IRELAND

Joanne Ireland, a 30-year veteran of the meeting and event planning industry, is Founder and Preside...more
TIM FAY

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2020, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license