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It is a fact well known that anything that moves grabs more attention than the stationary. It is because whatever makes the mind curious catches attention the most. These days as the world is living its quarantined existence social media has become the go-to place for all age groups to find respite from the closed walls. Each time we scroll through our feeds we come across a gamut of videos on a multitude of topics, right from cooking to product promotion, promotion to entertainment, and entertainment to news.
Let us take a look at some interesting facts about video marketing -
1. Did you know 79% of the people would prefer watching a video to learn about a product than reading a text on a page?
Yes, with attention spans less than that of a goldfish people tend to get distracted very easily. Hence, to capture the viewer’s attention at once selecting video is better than any other form of media.
2. After Google, YouTube is the most popular search engine.
With the rising popularity of videos as a learning tool YouTube has become the second most popular search engine, given its video centric mode of action. Be it some explainer video, cooking recipe or a product demo, people prefer going by the video to understand things better.
3. Companies that promote their products via Videos yield 49% more conversions than the companies without it.
Imagine why is Cadbury Dairymilk as a brand has more recall value than the likes of Munch? Yes, it is because of its creative video ads and their engaging themes. Be it Rakhshabandhan or valentine’s day, they have a video ready to capture its viewers attention.
4. Rise in the use of Video Infographics also show the increased importance of videos over other static form of media.
The best that works in favor of a video is the sensory experience it leaves its viewers with. A smooth and continuous flow of story in-motion would explain the subject a lot better and faster than one having to read through an entire page of texts amidst pictures.
5. About 95 million videos are posted on Instagram each day and about 20 million videos on Facebook every month.
Can you believe the numbers? Yes, it is so. It is because it is easier to tell the tale and garner maximum attention with play of motion, use of colors, music, or the frame of the shot, etc. Ever seen a video promoting Redbull? It does give wings to imagination, doesn’t it!
6. About 75% of the mobile data traffic is used for watching videos across the media.
From toddlers to adults everybody has their own share of screen time. A major credit goes to the lockdown that has left us with an even heavier dependence on social media.
7. Using videos for promotion and branding is not an option anymore, it is a necessity!
Marketers these days give more emphasis on using video as a medium of promotion as the ROI of a video content speaks louder than the spend on any other media. Today 9 out of 10 companies invest in video creation to create a standing of its brand. Be it on TV, on social media, or both.
A well thought and well-conceived videos have a high chance of conversion and hence, choosing the best video production company is equally important. One such gem in the industry is Sinema Films, that has earned various awards in the field and made many big brands stand on the top of their game with their eccentric ideas, creativity, and prowess. Next time you look for video production companies, you know which door to knock.
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