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In today’s time everyone watches video on different social media channels and other video platforms. Now a day’s videos are one of the most powerful source of marketing strategy. Users get more engagement and more traffic when they use video as a marketing tool.
Video production is a three stage process that includes pre-production, production, post-production. During the pre-production process there comes a step script writing. Writing a script is one of the most important part of a video production process. When you write a script you jot down everything that you are planning to do in your video.
During the whole process when writing a script there are few things that you need to remember, below are the points that you can follow while writing a script:
• Select a goal of video When you are writing a video script first thing you need to be sure is the goal of your video. You have to be clear that what you are expecting from your video, on which platform you will be launching your video and what you want your viewers to watch in the video.
Selecting a goal while writing your video script is important because when you have your objective clear for the video it will give you the results you are expecting from your video.
• Keep short When you are writing a video script you will want to cover all the topic like if this is a promotional video then you will cover about the products or services that you want to promote. There can be any other objective of the video like new product launch, offers or deals, explanatory video, etc.
Whatever is the content of your video you will want to cover all the topic in the video but while writing a video script you need to keep it short. You have to write the script in such a way that you message is clear to all the team members but it should not be too long.
• Identify your audience Every profession in today’s time are planning to do video marketing in your digital marketing strategy. When you are planning to go for social media video production then it is important for you to select a target audience because posting a video or a video ad with a target audience give you the results that you are expecting from your video in terms of engagement, ROI.
If you post the videos or run video ads without the target audience then it will not give the good results. While writing a script of your video also keep in mind about your target audience.
• Select template or write your own When you are writing the script of your video you will find so many templates available on the internet. You can select any template of the video script from the internet for writing the script according to your video and you can also write the script in your own template.
Writing the script in your own way is much better then writing it on any specific template. As no one know about your video better then you so if you will write the video script in your own way it will be far better than the online templates.
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