Amazines Free Article Archive
www.amazines.com - Wednesday, August 12, 2020
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133398)
 Advice (161102)
 Affiliate Programs (34743)
 Art and Culture (73739)
 Automotive (145693)
 Blogs (75154)
 Boating (9843)
 Books (17221)
 Buddhism (4127)
 Business (1329036)
 Business News (426355)
 Business Opportunities (366319)
 Camping (10966)
 Career (72751)
 Christianity (15847)
 Collecting (11638)
 Communication (115067)
 Computers (241951)
 Construction (38976)
 Consumer (49683)
 Cooking (17065)
 Copywriting (6608)
 Crafts (18205)
 Cuisine (7543)
 Current Affairs (20413)
 Dating (45787)
 EBooks (19689)
 E-Commerce (48219)
 Education (185301)
 Electronics (83506)
 Email (6405)
 Entertainment (159855)
 Environment (28937)
 Ezine (3039)
 Ezine Publishing (5449)
 Ezine Sites (1550)
 Family & Parenting (110920)
 Fashion & Cosmetics (196418)
 Female Entrepreneurs (11844)
 Feng Shui (131)
 Finance & Investment (310464)
 Fitness (106333)
 Food & Beverages (62909)
 Free Web Resources (7939)
 Gambling (30222)
 Gardening (25144)
 Government (10527)
 Health (629810)
 Hinduism (2206)
 Hobbies (44054)
 Home Business (91572)
 Home Improvement (251323)
 Home Repair (46163)
 Humor (4832)
 Import - Export (5453)
 Insurance (45127)
 Interior Design (29580)
 International Property (3485)
 Internet (190997)
 Internet Marketing (146422)
 Investment (22840)
 Islam (1167)
 Judaism (1356)
 Law (80568)
 Link Popularity (4595)
 Manufacturing (20847)
 Marketing (98907)
 MLM (14136)
 Motivation (18217)
 Music (27012)
 New to the Internet (9495)
 Non-Profit Organizations (4048)
 Online Shopping (129640)
 Organizing (7803)
 Party Ideas (11853)
 Pets (38066)
 Poetry (2234)
 Press Release (12681)
 Public Speaking (5635)
 Publishing (7526)
 Quotes (2407)
 Real Estate (126636)
 Recreation & Leisure (95356)
 Relationships (87570)
 Research (16162)
 Sales (80330)
 Science & Technology (110252)
 Search Engines (23486)
 Self Improvement (153125)
 Seniors (6236)
 Sexuality (35945)
 Small Business (49303)
 Software (83014)
 Spiritual (23475)
 Sports (116108)
 Tax (7659)
 Telecommuting (34066)
 Travel & Tourism (307762)
 UK Property Investment (3121)
 Video Games (13428)
 Web Traffic (11736)
 Website Design (56838)
 Website Promotion (36587)
 World News (1000+)
 Writing (35783)
Author Spotlight
ELLISEN WANG

I'm Ellisen, nice to meet you! Obviously you're here because you want to know who I am. Wel...more
S.M. AZIZUR RAHMAN

Hi,I am a freelance writer, blogger and digital marketing professional. To find my updated contents,...more
DONALD NEWTON

Donald Newton has been a marriage and sex therapist for the past 20 years. He has been able to resto...more
SHOVON JOARDER

Shovon Joarder has been working as Freelance Marketing Project Manager for over four years. He also ...more
MARVELL LAWSON

Marvell Lawson is an author, professional speaker, and communication coach who works with individual...more


Selling on an eCommerce Site vs. A Social Media Marketplace by Susan Friesen





Selling on an eCommerce Site vs. A Social Media Marketplace by
Article Posted: 07/23/2020
Article Views: 107
Articles Written: 208
Word Count: 1075
Article Votes: 0
AddThis Social Bookmark Button

Selling on an eCommerce Site vs. A Social Media Marketplace


 
Business,E-Commerce,Marketing
The Difference Between Social Media Selling & eCommerce

Over the past few weeks, I’ve shared some tips on improving your eCommerce website as well as some of the different ways to sell on social. This week, I’m going to help you choose whether you should focus on selling on an eCommerce store or opt for a social media marketplace.

But first, a quick refresher:

Selling on an eCommerce store means you’re selling products or services on your own domain. You’re responsible for everything from web design to creating compelling content and managing SEO.

Selling within a social media platform or marketplace involves utilizing the platform’s selling capabilities to actively market your products. Generally, if someone clicks, they’re driven back to your website to complete the purchase.

You’ll have to figure out how to process transactions either way and install shopping cart software or drive buyers to a third-party site like PayPal.

Here are some of the marketplaces you can sell on:

• Facebook Shops: Allows you to add products in different categories, communicate with customers and get insights around data.

• Facebook Messenger: While still a part of Facebook, this involves communicating with customers (either manually or with chatbots) to reach your target audience. My latest AMPLiFY! training tells you all about how to use Facebook Messenger marketing to your advantage, including all about chatbots.

• Shoppable Instagram posts: You can tag brands and products in organic Instagram posts, then your audience can tap to see more details and buy the product.

• Pinterest (stats show that nearly half of all users are logging onto the site just to shop).

The Differences Between Selling on an eCommerce Store & Social Media Marketplace

Now, if you’re selling on an eCommerce store, you can use a combo of SEO, content marketing and paid ads to drive traffic to your products or services. Because you can use your branding and content to your advantage, this can offer a more authentic experience to your customers.

If you’re using an online marketplace, it’s less time-consuming. The platform is already there, and you’re populating it with your images, copy and products/services. It may be easier for some small business owners to engage with their audience on a site like Facebook, Pinterest or Instagram vs. growing visitors to their website organically.

However, the competition is high. You’re competing against many other brands, both big and small. Your company could get lost in the noise, so to speak.

You’ll also often pay a fee to sell. For example, the selling fee on Facebook Shops is 5% per shipment, or a flat fee of $0.40 for shipments of $8.00 or less.

So what’s a small business owner to do?

~~~~~~~~~~ READ: Your Guide to eCommerce Social Media Marketing

Your social media accounts aren’t just platforms for sharing content and engaging with visitors to accomplish those goals. From Facebook to Instagram, it can be a powerful way to market your products and services to your followers.

But despite these statistics, many small business owners still don’t understand the value of using these popular platforms to sell. That’s why I created this guide: to not only help you understand how important eCommerce social media marketing is, but to give you actionable tips to drive traffic, leads and sales.

Read more on our website.

~~~~~~~~

Sell on eCommerce First & Social Media Second

I recommend you start out with a website that allows people to buy what you’re selling on your own site. Then, as part of a bigger strategy, if it makes sense to your target audience, you can use a service like Facebook Shops to increase the size of your audience.

I don’t advise you to only sell on a third-party platform. Here’s why:

• You have far less control over technical issues. If something breaks or the service goes down, it could create a negative experience for your customers—and you may not even know it.

• If you are having a technical difficulty or issue with your online store, you’ll have to connect with the site’s third-party customer support vs. contacting your web development company.

• There can be marketplace limitations around how your business can brand itself. Your own site allows you complete control over the visuals, content, coding, videos and of course, SEO.

4 Tips for Selling on eCommerce or on a Social Media Marketplace

While there are some important differences between selling on a third-party platform or on your own eCommerce store, there are some similarities in how you should approach things.

1. Build, don’t push. Focus on building relationships, not pushing your products or services on people. You’ll have to spend time nurturing relationships and growing engagement, whether that’s through in-depth blog articles on your site or replying to comments on Facebook.

2. Know your customers. There are so many questions that can help you understand your buyers. Who’s your target audience? What networks are they active on? Do they leave reviews? Do they prefer to consume video content or written content?

3. Understand your website weaknesses. You’re driving potential customers to your site, so make sure it’s at its best. If traffic isn’t converting into leads or sales, it might not be your paid ads or product images. ??Check your CTAs, look for broken links and take a long, hard look at your navigation. Also, check your Google Analytics data to learn what’s working and what isn’t.

4. Listen to your customers. Whether you’re selling on social media or through your website, your reputation depends on how you treat your customers. Monitor your comments, answer questions and complaints promptly and keep tabs on online reviews on sites like Google My Business and Yelp.

So there you have it: if you can, take both approaches to connecting with your target audience! These two tactics can really complement each other and be a key part of your multi-channel marketing strategy.

However, there’s more to the process than buying a domain name and loading your site with products or services or creating a profile on a social media marketplace.

Hiring a professional marketing company can save you both time and money. Contact us today to learn how we’ve helped many small business owners succeed.

To your business success, Susan Friesen

Related Articles - social media marketplace, social media selling, ecommerce social media marketing, selling on an ecommerce store,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance


ADRIAN JOELE

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
TIM FAY

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
LARRY WHITTLER

Author of Wrestler/That Dog Hunts; Available at the Kindle Store ...more
MICHAEL MIFSUD

Michael Mifsud was a House of Commons Commonwealth correspondent at the age of 16. He published Brit...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
DAMIAN POWELL

Demonstrated exceptional leadership in the government and private sector at an executive level. Skil...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2020, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license