Amazines Free Article Archive
www.amazines.com - Thursday, May 26, 2022
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133514)
 Advice (161571)
 Affiliate Programs (34788)
 Art and Culture (73835)
 Automotive (145676)
 Blogs (75393)
 Boating (9851)
 Books (17221)
 Buddhism (4129)
 Business (1329937)
 Business News (426412)
 Business Opportunities (366443)
 Camping (10970)
 Career (72776)
 Christianity (15844)
 Collecting (11639)
 Communication (115069)
 Computers (241913)
 Construction (38921)
 Consumer (49947)
 Cooking (17078)
 Copywriting (6730)
 Crafts (18205)
 Cuisine (7547)
 Current Affairs (20307)
 Dating (45901)
 EBooks (19700)
 E-Commerce (48246)
 Education (185373)
 Electronics (83517)
 Email (6439)
 Entertainment (159836)
 Environment (28922)
 Ezine (3040)
 Ezine Publishing (5452)
 Ezine Sites (1550)
 Family & Parenting (110928)
 Fashion & Cosmetics (196538)
 Female Entrepreneurs (11851)
 Feng Shui (132)
 Finance & Investment (310501)
 Fitness (106442)
 Food & Beverages (63005)
 Free Web Resources (7939)
 Gambling (30225)
 Gardening (25192)
 Government (10512)
 Health (629868)
 Hinduism (2206)
 Hobbies (44078)
 Home Business (91593)
 Home Improvement (251123)
 Home Repair (46209)
 Humor (4717)
 Import - Export (5456)
 Insurance (45103)
 Interior Design (29588)
 International Property (3488)
 Internet (191001)
 Internet Marketing (146661)
 Investment (22855)
 Islam (1161)
 Judaism (1352)
 Law (80455)
 Link Popularity (4596)
 Manufacturing (20901)
 Marketing (99268)
 MLM (14140)
 Motivation (18232)
 Music (26996)
 New to the Internet (9496)
 Non-Profit Organizations (4048)
 Online Shopping (129726)
 Organizing (7809)
 Party Ideas (11853)
 Pets (38070)
 Poetry (2229)
 Press Release (12687)
 Public Speaking (5639)
 Publishing (7561)
 Quotes (2407)
 Real Estate (126594)
 Recreation & Leisure (95456)
 Relationships (87647)
 Research (16180)
 Sales (80345)
 Science & Technology (110280)
 Search Engines (23496)
 Self Improvement (153285)
 Seniors (6216)
 Sexuality (35996)
 Small Business (49286)
 Software (83017)
 Spiritual (23466)
 Sports (116146)
 Tax (7659)
 Telecommuting (34072)
 Travel & Tourism (308167)
 UK Property Investment (3122)
 Video Games (13382)
 Web Traffic (11760)
 Website Design (56867)
 Website Promotion (36614)
 World News (1000+)
 Writing (35833)
Author Spotlight
MARBLEPLUS AUSTRALIA

Marble Plus - Sydney & Brisbane's leaders in stone and marble tiles. We honour small and wholesale o...more
DESIGNPLUZ DIGITALAGENCY

Designpluz has steadily matured from a passionate graphics design start-up, into a full service digi...more
SANTOSH GUPTHA

Certified Medical coder with 42 certifications,15 years experience in Medical records coding, HIPAA,...more
HANVEY HUANG

I'm a Chief Operated Officer from KIMKOO Mattress machinery.The pen is mightier than the sword.so I ...more
JOHN WHARTON

img border="0" height="22" src="3.bp.blogspot.com/-lwbCHWyiaZE/UkU4PxcWj8I/AAAAAAAAAA0/QooVAHCHbx4/...more


3 Easy Steps to Embrace Your Holiday Brand Voice during COVID-19 by Susan Friesen





3 Easy Steps to Embrace Your Holiday Brand Voice during COVID-19 by
Article Posted: 11/05/2020
Article Views: 390
Articles Written: 271
Word Count: 870
Article Votes: 0
AddThis Social Bookmark Button

3 Easy Steps to Embrace Your Holiday Brand Voice during COVID-19


 
Business,Small Business,Marketing
How to Differentiate Your Seasonal Marketing Campaign in 2020

When it comes to defining your brand it’s easy to get caught up in the visuals: the logo, the font size of the text, the imagery you want to represent your business…

But defining how you’re going to speak to your customers is essential too.

You may have the most beautiful, speedy and well-stocked website in your industry, but if you don’t have a powerful brand voice, you’re not going to have the impact you want, resulting in disappointing sales.

Voice is your brand’s personality, and it’s always the same. Your tone is what you change depending on context.

Here’s how I remember:

Your personality stays the same (voice), but you express yourself differently (tone) in different situations. For example, your tone may change when you’re having a drink with friends vs. meeting with your financial advisor.

So when you’re designing your seasonal marketing campaign, you want to keep your brand voice consistent, even if your tone is changing in some instances.

Infusing your tone with some holiday cheer, urgency and excitement can be a great way to encourage your audience to do their holiday shopping with you.

Here are some of the benefits of defining your brand voice:

• It makes your business instantly recognizable.

• It lets you authentically connect with customers to build relationships vs. just hitting them over the head with sales copy.

• It helps you deliver consistent messaging, whether you’re writing an email or a video script.

• It attracts your target audience and keeps them engaged.

Because consumers are being hit with thousands of marketing messages over the holidays, it’s important to consider your voice to differentiate your seasonal marketing campaign.

According to some recent stats, about 45% of Canadians plan to spend less on holiday shopping in 2020 as they did the previous year, so it will be an even bigger challenge to capture their attention. ? Your decor doesn’t have to be fancy!

Step 1: Have you defined your brand voice?

The most important thing to do when you’re choosing your voice is to make it relevant to your customers. It’s not about the way you like to write or speak—think about who uses your product or service.

You want to talk to your target audience and create an emotional connection to what you’re offering. Here are some tips on defining your brand voice. ?

Step Two: Take a look back to see what’s worked and what hasn’t.

It’s almost impossible to succeed going forward if you don’t know what’s worked in the past.

If you’ve previously run a seasonal marketing campaign, were there certain taglines or ads that your target audience responded favourably to? Is there data you can look at from last year to drive decisions this year?

While reusing what’s worked in the past can be an efficient and effective technique, consider ways you can freshen up any existing creative.

Update imagery or content so your loyal customers won’t see the same old stuff from last year!

READ: Brand Marketing During Coronavirus: What You Need to Know ? Brands are much more than just a visual representation, tagline, jingle or website; and it’s not just something that only the “big guys” should pay attention to.

Your branding represents the total experience of working with you. From your website colours, to your core values, to the customer service you deliver, every touchpoint someone has with you shapes and helps define your messaging?—whether their impression is favourable or not.

It’s time to take another look at how we’ve positioned our branding.

Read more on our website.

Step Three: Tap into people’s emotions in a relevant way.

There’s a reason you see so many of those overly sweet TV and digital commercials featuring cute kids and puppies—they work!

If you can connect with your customers authentically while stirring their emotions, it can increase awareness and engagement.

Canadian Tire did a commercial last year, tugging on heartstrings while bringing in a truly Canadian winter pastime: tobogganing!

It’s important to be thoughtful about how you’re portraying your brand voice and imagery right now. Many people are going to be staying home this year, foregoing visits with family and friends because of COVID-19. Consumers are stressed out, burned out and uncertain about the future.

Think of ways to be sensitive and use empathetic marketing techniques to truly connect with your target audience and avoid offending anyone.

Always own your brand voice.

There’s quite a bit of controversy around using words like “Christmas” in a seasonal marketing campaign. Other companies stay away from using traditional imagery such as Christmas trees or nativity scenes.

I’m not saying you should or shouldn’t censor what you say, but this decision relates to your company’s values. Think about what you want your small business to represent and how you want your customers to perceive you—and then stand behind it.

Whether your brand voice is friendly and approachable, formal and professional or playful and silly, using these tactics can help you cut through the noise and create a memorable, meaningful seasonal marketing campaign. What kind of campaign do you wish to run this year?

To your business success, ?Susan Friesen

Related Articles - Seasonal marketing strategies, marketing for the holidays, marketing strategies for the holidays, seasonal marketing campaign,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance


LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
SHALINI MITTAL

A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
ALEX BELSEY

I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
NEVIO GARDASANIC

Hello, my name is Nevio Gardasanic. If you want to go beyond being just a perpetual beginner at thin...more
SANJIB DAS

Sanjib Kumar Das is an Indian business enthusiast and entrepreneur who is motivated to help small an...more
AKSHAY CHOPRA

Akshay Chopra is an experienced certified personal trainer and the founder of WERSTUID. An organizat...more
TIM FAY

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2022, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license