I once had a conversation with a fellow marketing person through a Lunchclub meeting. |
I enjoyed talking to him. We got along very well.
At one point during our conversation, he mentioned something about using AI to do the email copywriting work for us.
My first reaction was,
“Interesting. Can you point me to the website?”
Not that I had an interest in using it for my own copywriting stuff, but I was curious to see how the technology works.
So I went to the website after the call and it wasn’t what I expected.
The service doesn’t exactly write emails for you, but it analyzes what you write and gives you information like your tone to make sure the intentions you want to convey are correct.
But I’m fairly certain that if I come across some AI technology to help me write my emails, I’d prefer to stick with writing emails myself.
And I say this for two reasons.
1. I want my emails to remain personal. Nothing and nobody can write with my personality than myself (Unless I’m underestimating the power of AI).
2. If my goal is to be the best I can be at copywriting, which it is, then I have to constantly put time into writing. Finding shortcuts is not going to make me a better copywriter.
An author who goes by the name of Robert Greene, who wrote a book called Mastery, said this…
“The very desire to find shortcuts makes you eminently unsuited for any kind of mastery.”
But it’s not just the time you put into learning a craft, it’s also the bumps and cracks you come across throughout your journey.
To put it in a more simple way, it's the failures you experience too.
The more you fail, the better you’ll get (Assuming you learn from them).
So if you’re going to fail, fail fast.
When it comes to email copywriting, that means writing a lot on a consistent basis.
If you want to learn more about my methods of email copywriting, get yourself a copy of the sample chapters of How to Become an Email Titan.
About the author:
Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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