A month or two ago, I was introduced to a Japanese animated show. |
Haven’t You Heard? I’m Sakamoto
The show focuses on a high school student named Sakamoto, and he has a reputation for being the most popular student.
He makes all his fangirls faint and all the guys envy him. And everything he does looks cool. Not to mention, he’s abnormally perfect.
If someone tries to prank him, he’s always somehow four steps ahead and comes out the victor.
If someone tries to hurt him, it’s the attacker that ends up being humiliated.
The point is, as you watch more episodes of the show, it becomes too predictable. Plus there’s no real conflict in the show.
On the other hand, take another show like…
Astra Lost In Space
A show where a class group gets wormholed lightyears away from their home planet and suspect that one person out of that group planned the whole thing to intentionally kill everyone.
Now unlike Haven’t You Heard? I’m Sakamoto, this show is packed with conflict and suspense. And with the show constantly leaving you at cliffhangers, you can’t help but to want to keep watching.
And that brings me to the point of this email.
If you’re looking to get more engagement on anything, whether it be an email, a video, or a social media post, spicing things up with a little bit of conflict is always a reliable way to go.
But that doesn’t mean you should intentionally offend people.
Whenever I write emails or just create content in general, I don’t have the ‘Who should I attack today?’ question in mind.
It’s the exact reason why content related to topics like politics and social issues get so much attention. Those two worlds are conflict-paloozas.
But if you want to learn more about writing engaging emails, check out the sample chapters of How to Become an Email Titan.
About the author:
Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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