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One thing I noticed from watching TV shows is this: Most of the time, each season, or even each episode, has two plots. Take the show I talked about last week, Phineas and Ferb. Each episode has two plots. One where Phineas and Ferb build something extraordinary and their sister tries to bust them. The other one where it follows another spy adventure of Perry the Platypus trying to take down Dr. Doofenshmirtz. Another example, A crime show I’ve been watching, Grimm, has a similar structure. One plot, which is the crime case itself, which is different in each episode, that the main characters try to solve. The other plot, which spans over an entire season, is revealed little by little as each episode passes. In my opinion, it’s the season-long plot that keeps the viewers’ attention stuck on the show. The crime case plots do feel a bit repetitive at times. Similarly, this also reminds me of something that I once read online about having text conversations. I read that if you want to have an engaging text conversation with someone, then one of the things you can do is talk about multiple topics at once. That way, the conversation is much less likely to die out. Based on personal experience, I can say that statement is true. Some of the most engaging text conversations I had with my friends resulted from talking about multiple things at once. Speaking of engaging conversations, another way to have them with people is by talking to them daily. That’s true whether you talk to them in person or through text, including email. By emailing everyday combined with putting the email copywriting principles I teach in How to Become an Email Titan to use, you’ll turn the people on your list into some of the most engaged readers, and eventually, customers. Here’s the link to the sample chapters. https://EllisenWang.com/email-titan-sample About the author: Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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