If you’re like me, a person who lives under a rock but still knows what’s going on in the world (Somewhat), then you’ve probably heard of this new platform called Clubhouse. |
If you haven’t, it’s a new social platform that’s strictly audio only.
I first read about it on an email newsletter from a creatives network group that I’m a part of.
Apparently, you can only have access to the app if you receive an invitation from an inside user.
So I decided to look into it.
And I found out that it is an invitation only app. Otherwise, if you sign up, you’ll be put on a waiting list.
It’s actually pretty similar to how Lunchclub is set up.
So right off the bat, there’s a lot of exclusivity around this app.
But that’s not all.
Currently, the app is only available to iPhone users, which automatically excludes pretty much half of the smartphone users in the world.
Clubhouse launched in May 2020 and by the end of that year, there were already more than 600,000 people in it.
If you ask me, that’s a huge accomplishment for a social platform that’s invite-only.
You may think that a social platform that’s invite-only is counterintuitive because social platforms depend on a large amount of people using it.
But it seems like the exclusivity factor is working very well in their favor.
I like to call it the “red velvet rope” effect.
The harder you make it for people to get something, the more they’re going to want it.
Just a valuable piece of information I think you should keep in mind.
And if you’d like more valuable information, specifically for email copywriting, then I suggest you read How to Become an Email Titan.
Just go to this link to get the sample chapters.
About the author:
Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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