Robinhood is an app that allows you to invest your money straight from your phone. |
I believe it’s also one of the first investment apps to be released, but that doesn’t matter.
And since investing money is so easily available now, a lot of younger people naturally are doing it.
Take this 20 year old college student who was one of the tens of millions of Robinhood investors.
And I said he “was” because he committed suicide after seeing that he had a negative balance of over $730,000. It was later found out that it was most likely just a user interface issue.
But even then, he received an email asking to pay off the debt starting with an amount of $170,000.
The student did try to contact Robinhood’s customer service not once.
But three times.
Each time he tried to reach out for their help, nobody responded to him except the automated replies.
It was after his death that Robinhood emailed back with their resolution.
Here’s the thing,
If Robinhood allows people (Especially ones who are uneducated about investing) to easily invest money, which gets very complicated, then shouldn’t their customer service be on top of their priority list?
But that’s not the case.
If they take their time getting back to even the most urgent issues and there’s no way to contact them by phone, then it’s no wonder that people are extremely frustrated at Robinhood.
I’ve personally heard stories where people have ditched their loyalty to companies solely because their customer service was terrible.
I’ve also heard stories where people have grown their businesses mainly because they focused on making their customer service as amazing as possible.
And that can happen for your business too.
So if that sounds like something you want to work on, I suggest reading Vance Morris’ Tales From The Customer Service Crypt.
A very short, but powerful read.
You can learn more about it by clicking on my affiliate link below.
About the author:
Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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