I recently witnessed one of the greatest song promotion campaigns ever. |
The artist starts off with a YouTube video titled, “Final song before I leave,” making people think he’s quitting the platform, but he later mentions that he’s leaving Earth.
He ends the video by playing a demo of his newest space-themed single.
Then his next few videos took place in what looks like a space station.
Their viewers were confused if he actually went to space or not.
People were discussing in the comments section whether his journey to space is real or not.
They were looking up the website of the space company.
There were discussions on Reddit. Someone even wrote up a factcheck article about this whole situation.
Now, I’m not here to discuss whether this whole space journey actually happened.
Real or not, the point is to take note of how much publicity the entire campaign generated. People who don’t normally follow him were talking about it as well.
That, in my opinion, is some amazing marketing. There are quite a few valuable lessons to take away from this, so keep it in mind.
And while you’re at it, check out How to Become an Email Titan to learn how to level up your email marketing game as well.
About the author:
Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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