Amazines Free Article Archive
www.amazines.com - Thursday, December 02, 2021
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133492)
 Advice (161550)
 Affiliate Programs (34778)
 Art and Culture (73811)
 Automotive (145661)
 Blogs (75349)
 Boating (9850)
 Books (17220)
 Buddhism (4129)
 Business (1329691)
 Business News (426402)
 Business Opportunities (366408)
 Camping (10968)
 Career (72763)
 Christianity (15842)
 Collecting (11638)
 Communication (115070)
 Computers (241902)
 Construction (38918)
 Consumer (49945)
 Cooking (17076)
 Copywriting (6723)
 Crafts (18203)
 Cuisine (7543)
 Current Affairs (20304)
 Dating (45897)
 EBooks (19699)
 E-Commerce (48241)
 Education (185356)
 Electronics (83505)
 Email (6430)
 Entertainment (159836)
 Environment (28919)
 Ezine (3039)
 Ezine Publishing (5452)
 Ezine Sites (1550)
 Family & Parenting (110922)
 Fashion & Cosmetics (196513)
 Female Entrepreneurs (11848)
 Feng Shui (132)
 Finance & Investment (310481)
 Fitness (106423)
 Food & Beverages (62979)
 Free Web Resources (7939)
 Gambling (30224)
 Gardening (25191)
 Government (10510)
 Health (629777)
 Hinduism (2206)
 Hobbies (44056)
 Home Business (91589)
 Home Improvement (251086)
 Home Repair (46205)
 Humor (4715)
 Import - Export (5454)
 Insurance (45100)
 Interior Design (29588)
 International Property (3487)
 Internet (190994)
 Internet Marketing (146629)
 Investment (22848)
 Islam (1161)
 Judaism (1352)
 Law (80446)
 Link Popularity (4595)
 Manufacturing (20890)
 Marketing (99228)
 MLM (14140)
 Motivation (18223)
 Music (26992)
 New to the Internet (9496)
 Non-Profit Organizations (4048)
 Online Shopping (129725)
 Organizing (7809)
 Party Ideas (11852)
 Pets (38068)
 Poetry (2229)
 Press Release (12686)
 Public Speaking (5639)
 Publishing (7560)
 Quotes (2407)
 Real Estate (126562)
 Recreation & Leisure (95434)
 Relationships (87642)
 Research (16180)
 Sales (80343)
 Science & Technology (110271)
 Search Engines (23491)
 Self Improvement (153257)
 Seniors (6215)
 Sexuality (35990)
 Small Business (49277)
 Software (83015)
 Spiritual (23461)
 Sports (116122)
 Tax (7659)
 Telecommuting (34069)
 Travel & Tourism (308072)
 UK Property Investment (3122)
 Video Games (13382)
 Web Traffic (11751)
 Website Design (56852)
 Website Promotion (36608)
 World News (1000+)
 Writing (35828)
Author Spotlight
ANISH SAH

My Name is Anish Sah, I am an Internet Marketing and SEO Expert, Social Media Guru and young Entrepr...more
ELLISEN WANG

I'm Ellisen, nice to meet you! Obviously you're here because you want to know who I am. Wel...more
JASON STEVE

Writing is my passion, Social media marketing is my love. I have written many articles on various ni...more
AJAY P

Host.co.in is India's top web hosting company that offers cheap web hosting services with lots of fe...more
SHOVON JOARDER

Shovon Joarder has been working as Freelance Marketing Project Manager for over four years. He also ...more


A Money-Sucking Blind Spot Most Entrepreneurs Have (And How to Avoid it) by Susan Friesen





A Money-Sucking Blind Spot Most Entrepreneurs Have (And How to Avoid it) by
Article Posted: 07/15/2021
Article Views: 231
Articles Written: 257
Word Count: 1160
Article Votes: 0
AddThis Social Bookmark Button

A Money-Sucking Blind Spot Most Entrepreneurs Have (And How to Avoid it)


 
Business,Marketing,Website Design
Tales from the Online Marketing Crypt #21 4 Questions That Will Save You Time, Energy and Money On Your Website While I was pregnant with my son, I knew I wasn’t going to go back to my job after he was born. So, just like a typical entrepreneur, I immediately began to work on starting my own business.

I partnered with my neighbour, Bridgette, who had great artistic talent. We founded Brisanna Craftworks – a country craft business specializing in dried florals, fabric albums, and a variety of Christmas ornaments.

That first Christmas we decided to have an open house to show off our wares. Many hours were spent in the basement craft room in preparation, all with newborn David sleeping soundly in the room with me.

One day I was inspired to make a Christmas wreath. I had a vision of how it would look and started creating what I thought was for sure a masterpiece.

I couldn’t believe how amazing it turned out! I was beyond proud and felt very excited about my new creation.

I mean, this wreath belonged on the cover of a magazine – it was THAT good!

It was so good, in fact, I decided one was not enough.

No doubt, this work of art was going to sell in minutes. I better make more.

I went to work and gathered 11 more wreaths, getting enough ribbon and flowers to have an even dozen ready to go for our open house.

Bridgette wasn’t quite as excited about these sure-fire best-sellers as I was. She questioned making a dozen wreaths before knowing if any would sell. But no way was I going to let her skepticism wane my pride and excitement. I was positive we had a winner on our hands.

The big weekend arrived and many friends, neighbours and family showed up to see our wares on display.

I proudly positioned my wreath where everyone could see it. It looked so glorious hung up on a wall, specially placed so everyone could visualize it on theirs.

I waited.

And waited.

And waited.

But we didn’t sell one wreath.

Not. One. Single. Wreath.

Nada. Zilch. Zip.

I was devastated.

And also confused.

What happened? These were works of art, worth twice the price we were charging!

Or so I thought.

But to everyone else? Not so much.

And all too often, I see the very same thing happen when entrepreneurs build their own websites or design their own logo or marketing materials.

They see their incredible creation through their own eyes. And they’re incredibly proud of what they see because they created it.

It’s like when every parent thinks their baby is the most beautiful baby on earth.

But just because you think something, that doesn’t mean it’s actually true (although for me and my babies, it really was!).

At the end of the day, your website needs to actually accomplish something.

Your website needs to generate leads and/or make sales. Period.

What many people don’t realize is just how much strategy goes into a website. There’s:

Branding – to ensure the right impression is given to the ideal target audience, right away. Messaging – to ensure the right headlines and text are written in a way that will assure the visitor they are in the right place, and also get them excited they found the perfect solution to their challenge (ie – you!). SEO – to ensure those looking for solutions to their challenges on Google and other search engines will find your website listing in their search results. Performance – to ensure while the visitor is on the website, they don’t get frustrated by a slow rendering site, or it fails miserably on their phone, or there are broken links that take them nowhere. Credibility on your website really matters. These subtle nuances are often completely missed by the non-professional web developer who wants to build their website themselves or hire someone with little experience, all with the intention to save some money.

The opposite actually happens.

The website ends up giving the wrong impression to those visiting it, so they and end up leaving right away. Or the website doesn’t convey the right message to reflect how much your business can help those visitors. Or the website is never found in the first place, because it landed on page 20 in the search results. Or the site was awkward, clunky and frustrating to use, so the users give up and move on to a competitor’s website. So if you built your website yourself, or had a non-professional build it for you, it would be wise to take a step back and look at it through the lens of your prospective client.

4 Clarifying Website Questions that will Save you Time, Energy and Money Is it really as amazing as you think? Is it truly conveying the right message to the right people? Is it actually SEO optimized so your target audience will find it? Is it frustrating new users who aren’t as familiar with it as you are? For me, my enthusiasm cost me not only the time and energy it took to create those wreath duds, but also money for the supplies as well as lost revenues where I could have been focusing on what would actually sell.

It took years to sell off those wreaths, at a much lower price, so I could at least get my cost to make them back.

I think I still have one laying around somewhere…

And looking back, if I were being honest, they weren’t all that great. It was the fact that I had created something that made them so appealing to me. But in reality, they weren’t anything a consumer would purchase.

That’s a hard pill to swallow. But it’s also a necessary one.

So before you get too excited about your brilliance in an area that is not something you specialize in, think about what you don’t know. Consider hiring a professional agency to do the work so you will be ideally positioned in your industry.

To your business success, Susan Friesen

P.S. If you liked what you read (and heard) here, you will want to sign up for our newsletter where you'll get notified every week of our blog posts, announcements and business-building strategies. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

RECOMMENDED RESOURCES: READ: Cheap websites are more expensive and going the DIY/low-cost route could be under-performing & costing valuable business. Why Cheap Websites Are More Expensive Than You Think. READ: Websites need to be freshened up from time to time. Here are 8 critical reasons you may want to consider a website makeover and update your website: Is it Time for a Website Makeover?. READ: The importance of brand messaging, business branding and brand identity are all critical considerations for a business website. Learn more: The Importance of Brand Messaging for a Successful Website Redesign.

Related Articles - website SEO, website branding, website development, website conversions, ,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance


STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
DONNIE LEWIS

I'm an avid consumer of a smoothie a day living, herbs, vitamins and daily dose of exercise. I'm 60...more
CHARLENE GALLANT

Stay-at-home mom to a handsome 10-year-old boy and a beautiful 13-year-old young lady. Enjoys bloggi...more
TIM FAY

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
ADRIAN JOELE

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
RYAN P JONES

Ryan Jones owns and operates this website, Amazines.com. Having worked in the computer industry sin...more
LANCE CHAPMAN

An experienced, resourceful and highly motivated IT professional, with a proven record of success in...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2021, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license