Not that the industries themselves might be of interest to you, but what recently happened within them is probably worth knowing about. |
1. Google decided that, starting September 1st, they will remove sugar dating apps from its Google Play Store. From what I read, they’re doing it simply to follow trafficking laws.
2. Onlyfans will ban explicit content from being published on their platforms starting October 1st.
The reason why they’re doing it is to continue the working relationship between the platform and the banking and payment processing companies. But they also want to make them more attractive for outside firms to invest.
The latter, in my opinion, probably impacted people the most.
Say what you will about 53X work, but you can’t deny the fact that Onlyfans was a reliable source of income for people, and some, who were highly successful, thrived financially.
But with just one policy change, the income that they’re bringing in is probably going to significantly decrease, or even be completely wiped out overnight.
This is just another one of the many examples of how a platform you rely on and don’t have control over can screw you over without warning.
Here’s another example that’s more related to business:
I heard a business owner tell a story of how he once had a subscription revenue of over $1,000,000 and he was processing all the payments through Paypal.
Then one day, Paypal decided to cancel all his subscriptions simply because they thought he was engaging in suspicious activities.
After investigating further, Paypal gave him the thumbs up and allowed him to continue doing his business.
Then the business owner sternly told Paypal to reactivate all the subscriptions they canceled, but they basically told him, “Sorry, it’s against our terms. You gotta pick up the mess we left.”
And that mess caused him to lose 80% of his subscription revenue.
Let this be a warning that nothing is guaranteed when you use these platforms. They say that they’re there to help you, the customer. But when they’re in a tough situation, they have to make decisions to save themselves, even if it’s at the expense of you.
And that’s one of the reasons why I love email so much. Even though they can still ban you, it’s a bit safer than the other big platforms out there as long as you're doing everything right. That is:
Keeping your email list clean.
Setting expectations clear (E.g. Claiming that you send monthly newsletters, but then you go ahead and send two emails per day).
Sending content that’s relevant to your subscribers.
Selling offers that’s relevant to your subscribers too.
If you want to learn about the content writing side of emails, How to Become an Email Titan will teach you all about that.
About the author:
Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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