I once read a story about a person interviewing for a sales position. |
During the conversation, the interviewer asked the candidate what he valued, then he listed four things, two of which were wealth and family, and I don’t remember the other two.
When the candidate gave his answer, he chose family over wealth.
But when the candidate asked the interviewer the same question, he chose wealth over family.
And that’s when the candidate said he’s no longer interested in the position and walked away simply because he felt their values were not aligned.
Later on, he got an email saying that he got rejected from the position. To me, that was the funniest part of the story because it seemed like the hiring manager didn’t want to be the one rejected and wanted the last word.
That’s like getting fired from a job and you telling your manager that you quit right after.
If your values don’t align with the people you work with, employees or clients, there are going to be problems.
There were instances where I had sales calls with business owners and they told me that they only send emails once every two weeks or once a month.
As soon as I hear that, that’s when I know that my services aren’t for them, especially if they want me to write entire campaigns.
And that’s OK.
As for my email copywriting methods taught in How to Become an Email Titan, sure, you can use it if you email as frequently as once a week, twice a week, or once a month.
But for maximum results, emailing everyday is where it’s at.
If you’d like a copy of the sample chapters, use the link below.
About the author:
Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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