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Why, the same way gyms make money, of course. They make the majority of their money from the people who don’t go to the gym. I remember hearing someone say that out of every single attendee in a seminar, roughly 95% of them walk away from the event without ever putting the information to use. Which leads me to believe that’s how digital course creators make the majority of their money too… From the people who don’t complete their course and don’t put any of the information to use. For example: I was looking through a Facebook group I’m in and saw a post from a particular person who’s struggling to make that leap and get started on his freelance copywriting career. But instead of making that leap, he has been taking multiple courses just to feel more “ready.” He even listed out the courses he bought. Being the curious person that I am, I took the time to find the products online and calculate how much money he spent on all the courses. He bought a total of 15 courses, two of which I couldn’t find the price tag of. But for the other courses, he spent a grand total of… $3937! And I’m sure if I included the prices of the other two courses, the grand total would be well over $4500. Absolutely insane. That’s probably enough money to buy a used car or a plot of land somewhere in the midwest. Now, I also understand that there are people out there who accuse course creators of being scammers, and that the courses they sell don’t actually help their students. But it’s also possible that it only seems that way because of the theory I mentioned above. Though, it makes sense because the most popular course creators aim to appeal to the masses of the online business world, which means they’re going to attract a lot of people who aren’t mentally fit for it. e.g. The Facebook user above. Do what you like with that information. In other news, If you want to improve your email copywriting, go to the link below and get a copy of How to Become an Email Titan. https://EllisenWang.com/email-titan-sample About the author: Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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