Yesterday evening I was looking through my inbox and got an email from someone whom I had never heard of before. |
When I opened it, I was surprised to see what it was about.
But first, some back story.
A little over two years ago, and a month or two before I officially started my copywriting journey, I decided to test the waters a bit.
I was in college at the time, and one of the biggest problems college students have is that they’re always stressed out about landing internships and job opportunities.
So, I came up with an idea to offer resume and cover letter help. But it was more so to put my copywriting skills to the test (And my very first ad) rather than to help students. Not that I didn’t care about helping the students, but it just wasn’t my main goal.
Long story short, I “ran” the ad for about a month, and I got a total of 10 inquiries. Out of the 10, three of them turned into clients.
And that’s what last night’s email was about.
After two years, a student reached out to me and asked for help, which I found to be mind blowing.
I thought one of my previous clients told him about me, but that wasn’t the case. Turns out, one of my flyers still existed somewhere inside the college campus and he found it.
That’s what happens when you put yourself out there in any way, shape, or form. Whether it be through written content, videos, podcasts, or networking, word will spread and will eventually reach someone who will be interested in talking to you.
Especially when it comes to digital content, when you put them out there, they exist practically forever, that is, until the Internet dies. Eventually, that content will make its way into the hands of your next potential client or customer.
And of course, one of my favorite forms of digital content is email, which you can learn more about how to write in my book.
The link to it is below.
About the author:
Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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