Amazines Free Article Archive
www.amazines.com - Saturday, May 28, 2022
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133514)
 Advice (161571)
 Affiliate Programs (34788)
 Art and Culture (73835)
 Automotive (145677)
 Blogs (75393)
 Boating (9851)
 Books (17221)
 Buddhism (4129)
 Business (1329944)
 Business News (426412)
 Business Opportunities (366444)
 Camping (10970)
 Career (72776)
 Christianity (15845)
 Collecting (11639)
 Communication (115069)
 Computers (241913)
 Construction (38921)
 Consumer (49947)
 Cooking (17078)
 Copywriting (6730)
 Crafts (18205)
 Cuisine (7547)
 Current Affairs (20307)
 Dating (45901)
 EBooks (19700)
 E-Commerce (48246)
 Education (185373)
 Electronics (83517)
 Email (6439)
 Entertainment (159836)
 Environment (28922)
 Ezine (3040)
 Ezine Publishing (5452)
 Ezine Sites (1550)
 Family & Parenting (110928)
 Fashion & Cosmetics (196538)
 Female Entrepreneurs (11851)
 Feng Shui (132)
 Finance & Investment (310503)
 Fitness (106442)
 Food & Beverages (63005)
 Free Web Resources (7939)
 Gambling (30225)
 Gardening (25192)
 Government (10512)
 Health (629869)
 Hinduism (2206)
 Hobbies (44078)
 Home Business (91593)
 Home Improvement (251123)
 Home Repair (46209)
 Humor (4717)
 Import - Export (5456)
 Insurance (45103)
 Interior Design (29588)
 International Property (3488)
 Internet (191001)
 Internet Marketing (146662)
 Investment (22855)
 Islam (1161)
 Judaism (1352)
 Law (80454)
 Link Popularity (4596)
 Manufacturing (20901)
 Marketing (99269)
 MLM (14140)
 Motivation (18232)
 Music (26996)
 New to the Internet (9496)
 Non-Profit Organizations (4048)
 Online Shopping (129726)
 Organizing (7809)
 Party Ideas (11853)
 Pets (38070)
 Poetry (2229)
 Press Release (12687)
 Public Speaking (5639)
 Publishing (7561)
 Quotes (2407)
 Real Estate (126595)
 Recreation & Leisure (95456)
 Relationships (87647)
 Research (16180)
 Sales (80345)
 Science & Technology (110280)
 Search Engines (23496)
 Self Improvement (153285)
 Seniors (6216)
 Sexuality (35997)
 Small Business (49286)
 Software (83017)
 Spiritual (23467)
 Sports (116146)
 Tax (7659)
 Telecommuting (34072)
 Travel & Tourism (308168)
 UK Property Investment (3122)
 Video Games (13382)
 Web Traffic (11760)
 Website Design (56875)
 Website Promotion (36614)
 World News (1000+)
 Writing (35833)
Author Spotlight
DESIGNPLUZ DIGITALAGENCY

Designpluz has steadily matured from a passionate graphics design start-up, into a full service digi...more
MARBLEPLUS AUSTRALIA

Marble Plus - Sydney & Brisbane's leaders in stone and marble tiles. We honour small and wholesale o...more
SANTOSH GUPTHA

Certified Medical coder with 42 certifications,15 years experience in Medical records coding, HIPAA,...more
HANVEY HUANG

I'm a Chief Operated Officer from KIMKOO Mattress machinery.The pen is mightier than the sword.so I ...more
JOHN WHARTON

img border="0" height="22" src="3.bp.blogspot.com/-lwbCHWyiaZE/UkU4PxcWj8I/AAAAAAAAAA0/QooVAHCHbx4/...more


Your 2022 Guide on How to Use Video in Email Marketing by Susan Friesen





Your 2022 Guide on How to Use Video in Email Marketing by
Article Posted: 01/25/2022
Article Views: 281
Articles Written: 272
Word Count: 1695
Article Votes: 0
AddThis Social Bookmark Button

Your 2022 Guide on How to Use Video in Email Marketing


 
Business,Female Entrepreneurs,Marketing
It’s not news that video is at the forefront of marketing these days.

From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal following who will be more likely to purchase from you.

Video-based marketing is a great way to stand out from the multiple messages people get in their inboxes every day, not to mention how effective it is on social media.

This article focuses on how to use video in email marketing. Keep reading for some technical tips on using video in your emails, and advice on the creative aspects for some inspiration.

How To Use Video in Email Marketing

I’ve talked about using video many times in the past, but in case you’re still not convinced or haven’t thought to use video in your email marketing efforts, it’s time to pay close attention.

According to a study from B2B DecisionLabs, when people are going through their emails, they tend to be in a negative emotional state, but when study participants watched a video email, it decreased their negative feelings and transitioned them to more of a neutral emotional state. So, when people are going through their inboxes, and they come across a video email, they’re going to feel better than they did reading through all those text emails, and they’ll be more likely to interact with it.

Indeed, a survey from Vidyard showed just that. More than 70 per cent of respondents said video emails receive more opens, clicks, and responses than text-based emails.

The Benefits of Video Marketing ? It saves time. You can create short, engaging pieces of video much more quickly than it will take you to write an 800-word blog. It also gives info to your viewer in an easy-to-understand way. ? It can help with SEO. Your Google search ranking can improve if your footage is viewed and shared by enough people. ? It’s cost-effective. You don’t need CGI effects or animation to make something great. A video can be much more affordable to produce than a blog or ad. ? It grabs attention. Especially when added into your newsletter, a video captures your audience’s attention and compels them to want to watch.

The Technical Part of Video Email Marketing

When it comes to using video in your email marketing, there are several technical aspects to consider.

You have to make sure your videos are mobile-friendly, confirm that they’re compatible with as many email services as possible, and if you do run into issues, you have to come up with a workaround.

That being said, before we get into the fun stuff, let’s go over some of the more technical details of using video in your emails.

Ensure Your Videos Will Play

Before you start brainstorming ways to use video in your emails, you need to know how they’ll play in different email clients, or whether they’ll play at all.

There are over 30 major email clients, including Gmail, Microsoft Outlook, Apple Mail and Yahoo Mail, and some of them don’t support the requirements for using email with video.

Traditionally, marketers would use HTML5 (Hypertext Markup Language) to code HTML video directly into an email, but recipients with certain email clients aren’t able to play it. Many popular email providers will only show a fallback image, and your marketing message will be lost in the crowd.

Fortunately, some of the popular services make it easy to share across all providers by using a screen capture image of your video and linking it to the original content on your blog, YouTube, Vimeo, or similar sites.

This gives the appearance of there being an actual video in your email and avoids technical issues with your email provider. Instead of having to learn HTML5, there are also third-party services that can create a video snippet for you to include right in the body of your newsletter.

Check out Playable to embed a short video in your next newsletter. Playable will replace the video with an image of your choice if the email service provider doesn’t support the video technology.

No matter what tool you use, it’s crucial to test your campaign before you send it out. You’ll need to have accounts on all of the popular email platforms so you can see how your footage works on each of them.

Sound like a lot of work? Maybe you’d prefer to leave the heavy lifting to a professional marketing company that’s been helping clients create successful email campaigns since 2003.

Make Sure You’re Mobile According to data from Constant Contact, approximately 60 per cent of the emails sent from their service are opened on mobile devices. This shows just how important it is to ensure you’re keeping mobile devices in mind when using videos in your email marketing.

Fortunately, email marketing services like Mailchimp and Constant Contact let you test and see how your messaging will look before you send it out.

Still, it’s important to keep the file size as low as possible so the video doesn’t need to buffer to start playing. Mobile devices don’t have the fastest download speed.

A good tip is to take a 10-second snippet of your video to use in the newsletter. That snippet can then link to the full feature on your blog.

Also, always make sure autoplay is off, especially on mobile. Most people don’t appreciate having something start playing (often noisily) as they sit in the office or on a bus; they prefer to click the play button themselves.

The Creative Aspects of Video Email Marketing Now that we’ve got the technical stuff out of the way, let’s look at how you can actually create content that will engage your viewers and increase the traffic on your website.

You need a plan with clear objectives or else you’re just sending content out into the world and hoping it will be seen and loved. Why are you creating this campaign? Are you trying to generate leads? Looking to boost brand awareness? Aiming to increase your followers? Once you’ve identified your objectives and goals, then you can start thinking about the actual emails, and the content you want to produce.

As mentioned, the best way to do this is to host the full-length video in a blog post, landing page, or on a video-sharing site like YouTube, and then incorporate a small snippet of that video in your email marketing campaign, which links to the full-length version.

Tips For Using Video in Email Campaigns

1. Use the word “video” in your subject line Using the word “video” in your subject lines can encourage people to open your emails. In a study from SuperOffice, simply adding the word “video” to the subject line increased their open rates by six per cent. That might not sound like a lot, but considering how many marketing emails end up in the trash bin, it’s a pretty big deal.

2. Choose the right format There are some very simple and affordable ways to incorporate video into your marketing emails. For instance, in the survey from Vidyard I referenced above, sales professionals were asked about three video email formats and which ones receive the highest response rate. These formats included screen shares, selfie-style videos, and hybrids of the two.

More than half of respondents said the hybrid-style videos got the highest response rates, 31 per cent said the selfie-style videos performed best, and only 15 per cent said screen shares got the most responses. This should give you some things to consider when choosing a format, and it’s also good to know that all these videos are easy and inexpensive to produce.

3. Showcase your products Whether you’re looking for something economical or extravagant, video email campaigns are an incredibly effective way to show off your products. If you can only afford to do a screen share or selfie-style video, you can still do a great job of highlighting what you have to offer. But if you have the budget for something more elaborate, it can be that much more effective.

4. Emphasize your values Aside from showing off your products, another way to use video in your email marketing is to put an emphasis on what you stand for, and what you support. Mailchimp did a great job of this by partnering with Reese Witherspoon’s media company, Hello Sunshine, to create a series of videos celebrating female entrepreneurs.

The videos have nothing to do with the service Mailchimp offers, but they help to generate interest in the brand by underscoring its values.

5. Make tutorials Your product or service solves a problem, so how can you show this to your clients? There are many ways to accomplish this. You can make a traditional tutorial or how-to video where you simply explain how to use your product or service, or you can take more of a lifestyle branding angle where you give consumers a short explanation of how you can improve their lives.

Also known as an explainer video, this format is loved by both marketers and consumers alike. A survey from Wyzowl found this format is the one most commonly used by marketers today, and 96 per cent of respondents said they’ve watched an explainer video to learn about a service or product.

So, whether you’re a life coach shooting some footage while you’re on vacation, or a wellness provider offering viewers a glimpse of your dinner prep process, get creative and get shooting!

Email marketing with video can substantially increase your open rates, engagement, leads and sales.

However, not every email should contain one. If you start using this tactic every time you send out a newsletter, subscribers might stop paying attention. Using video in newsletter campaigns is a great way to stand out from the crowd, but don’t bombard people with videos and neglect your other tactics in the process.

In any case, crafting an email campaign with video is a tough job, and it needs to be done well or you could end up alienating and losing subscribers.

To your business success, Susan

Related Articles - Video in Email Marketing, Benefits of Video Marketing, Video Email Marketing, Video in Email Campaigns,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance


STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
SHALINI MITTAL

A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
ALEX BELSEY

I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
NEVIO GARDASANIC

Hello, my name is Nevio Gardasanic. If you want to go beyond being just a perpetual beginner at thin...more
SANJIB DAS

Sanjib Kumar Das is an Indian business enthusiast and entrepreneur who is motivated to help small an...more
AKSHAY CHOPRA

Akshay Chopra is an experienced certified personal trainer and the founder of WERSTUID. An organizat...more
TIM FAY

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2022, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license