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If a company has decided to redesign their website, then there are certain checklists that they should follow before relaunching your new website. The first and foremost factor that affects your website is your SEO(search engine optimization) existing performance. The current ranking in SERPs(search engine results page) and your website’s organic traffic will get affected due to the overlooked SEO measures. A company decides to redesign their website due to low conversion rates or wants to give a new look to its outdated website to approach the target audience. So while redesigning your website, it is crucial to consider SEO practices before launching your new redesigned website. Importance of Keyword Strategy: Keyword strategy is the most well known and promising strategy which helps decide the type of content to be posted on a website. This keyword research helps analyse the current target market and helps develop strong content to draw more organic traffic to your website, leading to a better ranking in SERPs(search engine results page). Google Keyword Planner, a free tool, helps find the keywords that users used when searching for the information related to your product or service. 301 Redirect: When your website needs rebranding, redesign, or restructuring, 301 redirect mapping helps migrate your existing SEO(search engine optimization) history to a new domain without losing the traffic and ranking in SERPs(search engine results page). Most companies lost their website’s good ranking in SERPs and traffic due to the inaccurate implementation of 301 redirects. Now match the list of old URLs and pages with the new URLs and pages respectively to prevent the users from ending up on 404-page errors. Sitemap: The sitemap helps list all the information, such as videos, pages, etc., on your site, helping Google understand your website better to crawl them efficiently when a user is looking for information. The sitemap lets Google know about the files and pages that are considered important and gives general information about the pages. Having your sitemap up-to-date in both the XML and HTML format is essential. An XML sitemap, a file, helps Google understand and crawl your page, which is considered crucial and is usually placed at the domain’s root domain. It allows you to add additional information about the URL, such as the frequency of site changes, its last updated status, etc. If your website is large and has a lot of pages, an HTML sitemap will help users navigate seamlessly. It gives a recapitulation of all the pages on your site. HTML sitemap focuses on creating a better user experience(page experience) where Google considers this page experience and enhances your ranking besides best content or information. Blocking Googlebot During Redesign: When your website is under redesign, it is advised to block the Googlebot, which prevents crawling your staging site. Google uses two different types of crawlers: desktop and mobile, to crawl your website, which stimulates the users on their desktop and mobile, respectively. Before preventing Google bots from crawling your site’s content, know the differences in how the Googlebot is being prevented from indexing and crawling a page and disallowing access to the page. If the Googlebot is blocked from crawling your staging site, the contents in the newly launched site will not be considered as duplicate content by Google. The SEO strategy helps your website to function smoothly and helps increase the conversion rate by driving traffic to your site among other competitive sites. Though there are many factors that contribute to an effective website redesign, SEO techniques turn out to be the most crucial ones. If you are searching for designers to design a new website or redesign an existing website or SEO strategy for your website, contact Designpluz Web Design in Sydney. With over a decade of experience in this industry, we have contributed many stunning website designs for our clients and helped them turn a visitor or potential into customers. We can help you design websites that stand the test of time, so contact us today.
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