Amazines Free Article Archive - Monday, August 08, 2022
Read about the most recent changes and happenings at
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Subscriptions Manage Ezines
 Article Archive
 Advertising (133525)
 Advice (161580)
 Affiliate Programs (34788)
 Art and Culture (73842)
 Automotive (145680)
 Blogs (75446)
 Boating (9851)
 Books (17221)
 Buddhism (4129)
 Business (1330077)
 Business News (426438)
 Business Opportunities (366485)
 Camping (10971)
 Career (72777)
 Christianity (15845)
 Collecting (11639)
 Communication (115071)
 Computers (241922)
 Construction (38937)
 Consumer (49947)
 Cooking (17079)
 Copywriting (6732)
 Crafts (18205)
 Cuisine (7548)
 Current Affairs (20308)
 Dating (45902)
 EBooks (19700)
 E-Commerce (48247)
 Education (185377)
 Electronics (83517)
 Email (6439)
 Entertainment (159838)
 Environment (28923)
 Ezine (3040)
 Ezine Publishing (5452)
 Ezine Sites (1550)
 Family & Parenting (110929)
 Fashion & Cosmetics (196540)
 Female Entrepreneurs (11851)
 Feng Shui (132)
 Finance & Investment (310511)
 Fitness (106442)
 Food & Beverages (63011)
 Free Web Resources (7939)
 Gambling (30227)
 Gardening (25194)
 Government (10512)
 Health (629907)
 Hinduism (2206)
 Hobbies (44079)
 Home Business (91593)
 Home Improvement (251145)
 Home Repair (46213)
 Humor (4717)
 Import - Export (5456)
 Insurance (45104)
 Interior Design (29591)
 International Property (3488)
 Internet (191011)
 Internet Marketing (146666)
 Investment (22859)
 Islam (1161)
 Judaism (1352)
 Law (80455)
 Link Popularity (4596)
 Manufacturing (20902)
 Marketing (99276)
 MLM (14140)
 Motivation (18232)
 Music (26999)
 New to the Internet (9497)
 Non-Profit Organizations (4048)
 Online Shopping (129728)
 Organizing (7809)
 Party Ideas (11853)
 Pets (38072)
 Poetry (2229)
 Press Release (12687)
 Public Speaking (5640)
 Publishing (7561)
 Quotes (2407)
 Real Estate (126616)
 Recreation & Leisure (95461)
 Relationships (87650)
 Research (16180)
 Sales (80346)
 Science & Technology (110281)
 Search Engines (23497)
 Self Improvement (153287)
 Seniors (6216)
 Sexuality (35998)
 Small Business (49289)
 Software (83018)
 Spiritual (23481)
 Sports (116150)
 Tax (7661)
 Telecommuting (34073)
 Travel & Tourism (308186)
 UK Property Investment (3122)
 Video Games (13382)
 Web Traffic (11764)
 Website Design (56892)
 Website Promotion (36618)
 World News (1000+)
 Writing (35839)
Author Spotlight

About Octopus Intelligence We provide greater certainty with excellent global Commercial Compe...more

Designpluz has steadily matured from a passionate graphics design start-up, into a full service digi...more


Digital marketing professional with 8 years of experience. A good listner, Stratgist and fun loving ...more

Avinash Kabra is a young & dynamic Technopreneur, Digital Marketer, Blogger, Foodie and Travel Enthu...more

What is Marketing For Trucking Companies? by Keith Hunt

What is Marketing For Trucking Companies? by
Article Posted: 08/01/2022
Article Views: 81
Articles Written: 3
Word Count: 846
Article Votes: 0
AddThis Social Bookmark Button

What is Marketing For Trucking Companies?

Marketing,Finance & Investment
One common question I am asked is ‘what exactly is marketing for trucking companies?” Although a short question the answer can fill bookshelves.

I will endeavor to condense the definition down to something you can understand and implement. I say understand because some of the textbook definitions are head scratchers. It’s almost as if authors, some prestigious, want to keep the definition complicated.

Need immediate help? If so, call me. I am offering Free Marketing For Trucking Companies, Using a one to one personal approach I will offer advice and direction at absolutely no charge. I understand when it comes to anything that’s free we’re all skeptical. We’ve been trained to expect a catch that requires money being spent somewhere. You’ve seen the TV infomercials offering a buy one, get one free, then in the fine print “just pay separate shipping and handling.” For my offer, it’s all free including the shipping and handling!

Back to definitions, here’s one from the American Marketing Association’s (AMA) : “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

For trucking companies I would simplify marketing as a series of specific company activities implemented consistently whose goal is to identify prospects, secure them as clients and then service them for a lifetime.

What the AMA doesn’t make very clear is that marketing should influence all areas and departments of the company. Marketing is broken down in simple terms, consists of 4 P’s. These P’s are Product, Price, Placement and Promotion. Hang in there, it will get much clearer shortly, I promise.

These marketing elements are generic to all industries but let’s analyze and adapt them to your trucking company. Obviously “Product” doesn’t apply to a trucking service, instead replace that “P” with “Service.” I will explain how the “Service” should have a unique selling proposition, that’s a feature or benefit that none of your competitors offer. The objective is to stand out from the competition. For more on unique selling propositions click the Free Marketing For Trucking Companies link at the bottom of this article.

The “Price” should be competitive for the service being offered while realizing a profit for the trucking company. With branding pricing can be reasonably higher than competitors. Branding is much more than simply giving a catchy name to a company or service. For more on unique selling propositions click the Free Marketing For Trucking Companies link at the bottom of this article.

“Placement” is the availability of your “Service” to your clients, such as proximity of your depot to the client’s facility. If you are located nearby, the client will take great comfort in that convenience. Placement could also mean website visibility in the search engines or something as simple as voicemail box not being full.

The final “P” is “Promotion” and that’s how you reach potential customers. This could be any combination of advertising, direct mail, website or trade show exhibits, anything that puts your trucking company name in front of prospects.

If your company has a sales staff their function would fall under “Promotion.” In many cases sales consists of direct interaction with qualified prospects and not generally directly involved with the other 3 “P’s.” Sales will benefit from marketing activities and can provide valuable feedback gained from the street.

Ideally, the goal for all the marketing activities is to make “selling” obsolete where sales staff are “taking the order.” Without marketing the sales department wouldn’t have any inbound calls from prospects. Instead they would have to find their own leads. It’s the marketing department that sets the direction, softens the marketplace and provides the ammunition for the sales person to convert prospects into customers. All 4 P’s must work in unison. Having 3 P’s and 1 “Perhaps” is like a car with a wheel missing, it will not function properly. Operating with less than 4 P’s will work, but you will never catch up with another trucking company that is firing on all 4 cylinders.

From this very simplified definition it is easy to understand that marketing has a much broader scope than sales and plays a much bigger part in the overall success of any trucking company. Marketing is involved at the front end and then all the way through the organization.

Keith Hunt is V.P Marketing for based in California. The company specializes in working with all trucking companies nationwide ranging from owner operators, large fleets and start-up enterprises with recourse and non-recourse factoring. Once freight bills have been submitted, funds are deposited directly into trucking company’s bank account within 12 hours.

Unlike other factoring companies, long term contracts are not required. We offer month to month factoring where trucking companies decide which freight bills to factor.

For information on factoring for trucking companies please call the main number 209-225-2852. If you prefer you can email me using the Contact Form Here.

For more information please click here for Free Marketing For Trucking Companies.

Related Articles - marketing for trucking companies, factoring for trucking companies,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.


Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
Please enter the code in the image:

 Author Login 
Register for Author Account


Advertiser Login


   Limited Time $60 Offer!
   90  Days-1.5 Million Views  


Great Paranormal Romance


Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more

I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more

Stevert Mckenzie, Travel Enthusiast. ...more

After 60-plus years of living I am just trying to pass down some of the information that I have lear...more

A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more

William Buchanan has worked in the fields of marketing, advertising, and marketing research for almo...more

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2022, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from under the GNU FDL license