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If your business is based in New Jersey, your target audience is likely local to New Jersey. That being said, you will want to ensure that your website can be found by people who live in the area. This means you need to create a website optimized for search engines. Luckily for you, we have put together this helpful list of tips on how to design a website that will allow your business to thrive in New Jersey and beyond. Make sure your website is well-optimized Before you even get to the design of your site, you need to ensure that your website is optimized for SEO. SEO can be a bit of a black box for some people, but the basic idea is that you want people to be able to find your website when they type something into Google. You can make this happen by optimizing your website's on-page elements. There are a few elements that you need to pay attention to. We'll go over each below. - URL structure - The URL of your page can make a difference in how well your page ranks on Google. The best way to approach this is to make sure that your URL makes sense and is relevant to the page's content. - Title tag - This is the text that appears in the browser tab and the Google search result snippet. It should be the same as your page title. - Meta description - This is the text that appears under the title in the browser tab and the Google search result snippet. It should be about 150-160 characters and describe your page in a way that will make people click on it. - Text - Make sure that your on-page content is written in a way that will draw people in and encourage them to click on your links. Use high-quality images You might be tempted to use stock images from websites like Unsplash or Pixabay, but you need to steer clear of those for your website. Not only are those types of images not optimized for SEO, but they also don't fit the branding of the company hosting them (you). To make an excellent first impression on your potential customers, you must ensure that your website's images are high-quality and branded. There are a few ways that you can go about this. You can use those if you have a team of people who can take professional images. If you don't have a team, you can hire a photographer or purchase the photos from a stock photography website. Have a call to action The call to action is the part of your website where you tell people what they should do next. For example, if you're hosting a web design company, your call to action might be "Book a free consultation" or "Start a project." Your call to action should be clear and concise, and it should catch your visitor's attention and make them want to click on it. The best way to do this is to use a bold and attention-grabbing headline. The call to action doesn't have to be hidden on one page, though. Make sure that it is evident that your site has a call to action on every page. Don't forget to list your business information When you list your business information, you create an opportunity for Google to understand your business. This information allows people searching for your type of business to find your site quickly and know exactly what you do. You need to make sure to list a few pieces of information properly. Google My Business - Google My Business is a tool that you can use to claim your listing and get traffic from Google's search engine. Google My Business allows you to verify your business address, add pictures of your business, and even add your operating hours. - Google Images - Make sure you are using Google Images to list the images of your business. This allows you to choose which image appears when someone searches for your business. - Google Maps - Google Maps is another tool you can use to Google your business information. You can use this tool to verify your business location and include details like the type of business you do. Google Maps is also a great way to get directions to your business. Don't skimp on the content Many businesses make the mistake of thinking they need to build a super flashy website with tons of features. In reality, people want a friendly, easy-to-use site that allows them to get the information they need quickly. Make sure that you don't skimp on the content of your website. You'll want to include a description of your business, a detailed pricing list, a list of services you offer, and a clear contact information section. You might also consider including a FAQ section, a blog post, or an about us page. These things will help you increase the time people spend on your site and help you convert more visitors into clients. Bypass the desktop and go straight to mobile When designing your website, it's important to remember that not everyone will be visiting your site from a desktop computer. The odds are that most people who end up on your site will visit from their smartphones. While you may want to design a friendly, flashy desktop version of your site, you are better off just skipping it and creating a simple, straightforward mobile site. After all, most people will access your site from a smartphone, so it only makes sense to design a site that is easy to use on a small screen. This can be done by following a few simple rules. - Limit the amount of content on your site - Make sure that your buttons aren't too small - Make sure that everything is easily navigable from the bottom of the screen - Make the font size large enough to be read easily Wrapping up When it comes to website design, many people make the mistake of thinking that the site's design is more critical than the optimization of the site. In reality, the design is less important than the SEO. That being said, if you follow all of these tips, you'll have a great website that your potential customers will easily find. You'll even be able to be seen by people outside of New Jersey. If this all seems like a lot of complex work...well, it is. If you do not feel up to the task, many agencies specialize in web design in New Jersey
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