You need a Title that hooks People In. Stops them in their tracks and compels them to Look Further into Your Product.
How will your product help Them? What's in it For Them? We need to show them that the Product is Quick and Very Effective.
We also want to include Keywords in the Title. Keywords are of course the Words people are Searching For. The words “Article Marketing” are Keywords.
So let's put the Keywords first because those are the words Googlebot is looking for. Here's an Example:
Article Marketing Tactics
Not bad, but let's include Trigger Words that tell Customers we mean business. That means we choose words like: quick, rapid, instant, system, blueprint.
You need to get the Momentum and Grab Their Attention:
Article Marketing Super Conversion.
Notice how we combine Two Ideas here, Article Marketing and how to Convert the people who surf Your Articles into people who Buy Your Products.
It's a great strategy to take Two Ideas and bring them into One Product. People are interested in Article Marketing, but how do they Convert their Readers into Buyers?
That's where Your Product comes in. Your Product goes beyond the Standard Product and Takes the Next Step.
What Topic should you build your product around? We want a topic with Hungry Buyers. This is an Extremely Important Point. If you find a crowd of People who haven't eaten for 2 Days, do you think you could sell hamburgers to them? All you would need to do is get your Hamburger Stand in front of them and you'd have a Guaranteed Winner. What if your hamburgers really aren't very good? Guess what, the Crowd is Starving, they would buy anyway. But, you wouldn't get their next sale. So we of course always Overdeliver and make Great Stuff so that people Remember Us and Come Back For More. Then the Second Sale is much easier to get than the first. Let's look at quick ways to find the Topics that people are already asking for. Forums: What are people asking about in the forums? Do a quick search through a popular forum and simply see what people are hungry for. At Warrior Forum it's as simple as surfing the Main Marketing Forum. http://www.warriorforum.com/ You can also click on “Views” and that will give you the Most Viewed Threads. Why are these threads so popular? What do people want? Scan through the thread and get a general idea about the answers people give. You of course will come up with your own content, but the thread will give you a starting point. In the next articles, we'll show you how to Outsource almost everything so that You do absolutely no work. You just guide the whole project along. EzineArticles: Let's use the Search over at http://ezinearticles.com/ (EZA) for ideas. We're going to use partial phrases like this: 5 Ways To How Can I 3 Quick 10 Most Powerful You get the idea. Search for these partial phrases and you will get a whole bunch of mixed popular topics. The search gives us an article entitled: “10 Most Powerful Article Marketing Tips”. Scan through these articles and take good note of the Bullet Points. Many times these major points are the core of what people want. And they may also make good Keywords. Now scroll down beneath the articles until you see “Most Viewed EzineArticles”. These are articles that are getting a whole bunch of attention, so we want to go through them and see what Topics people are after. Again, check Bullet Points. Also pay attention to the Titles, because they are usually made of Keywords. Clickbank: https://www.clickbank.com Now we head on over to the Clickbank Marketplace. Put one of your Keywords in from your Article search and see what we get. Let's try “article marketing”. The number one return is a product called “Mass Article Control” with a Gravity of 793. So there is definitely a demand for Products based around Article Marketing. Let's take it one step further and check the Top Clickbank Products over at CBtrends.com, We see the Top Product on CBtrends is an Article Creator robot. This tells us that Article Marketing is a huge seller right now. Makes sense because Article Marketing is effective and free. And the demand is so strong, that there's room for a few more Article Marketing products. BoardReader: http://boardreader.com/ Now let's get a few more ideas for Products. Enter the words “Quick Tips” over at BoardReader.com and see what we get. Scroll down and we see “10 Quick Tips for a Good Night Sleep”. Hmm, sounds like there's an opportunity for a solid Affiliate Product right there. But there's something even more important here. We surf a little further through the results and we see a Forum Thread entitled: “Quick tips pleaseeee.” This is a Gold Mine because this is a real person asking for Weight Loss help on a forum. This is not a Marketer. As you scroll through the replies, you can find a lot of good advice and solutions. You now know exactly what a Customer is asking for, all you have to do is give it to them. This thread is a great starting point to create your product around. You have a Hungry Crowd that is asking for help, you give them the help they need, and they pay you. Good stuff. Yahoo! Answers: http://answers.yahoo.com/ We use the same technique here and search for partial phrases. Let's try “Top 5”. We get a very interesting question that asks about the Top 5 things that a person can do to become healthy. Notice that this is a young person who already feels unhealthy, or low energy. Looks like another opportunity for a product, and you can aim this Product at a group that most Marketers haven't yet considered: Young People with Low Energy. We usually think of older people when we think of Energy Boosters. This really is wide open for new ideas. We can take energy products that are already sold to older people, and simply present them to this Young Audience. We can take all the Exercise and Lifestyle ideas, and also give them to this new audience. Then we Brainstorm new ideas that would fit the Lifestyle of this Young Group. There's actually many Products that this Niche can generate. Google Trends: http://www.google.com/trends/hottrends Always a good idea to take a quick look at Google Trends to jog your mind. Scroll through the topics and see what people are currently interested in. How can you roll these wants and desires into a product? Looking at the young trends, it would almost be worth writing an ebook about the life of one of the Pop Stars. Maybe “The Real Paula Abdul” or even “The Truth Behind American Idol”. Remember, not every Product you create needs to be aimed at Marketers. You can certainly create a Product about Article Marketing, but You can also create many other types of Profitable Products. The Young trends are explosive and very profitable. Especially if you price the product right. If you are selling to a young crowd, create a quick Product about a currently hot star and price it at $4.95. Drive the Traffic to it and you've got a best seller. You Can Go Much Deeper Here
Related Articles -
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