Amazines Free Article Archive - Thursday, January 23, 2020
Read about the most recent changes and happenings at
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Subscriptions Manage Ezines
 Article Archive
 Advertising (133326)
 Advice (160998)
 Affiliate Programs (34736)
 Art and Culture (73698)
 Automotive (145681)
 Blogs (75065)
 Boating (9841)
 Books (17218)
 Buddhism (4125)
 Business (1328653)
 Business News (426321)
 Business Opportunities (366271)
 Camping (10962)
 Career (72737)
 Christianity (15846)
 Collecting (11637)
 Communication (115053)
 Computers (241955)
 Construction (38999)
 Consumer (49681)
 Cooking (17061)
 Copywriting (6568)
 Crafts (18205)
 Cuisine (7539)
 Current Affairs (20394)
 Dating (45782)
 EBooks (19687)
 E-Commerce (48205)
 Education (185262)
 Electronics (83503)
 Email (6395)
 Entertainment (159843)
 Environment (28938)
 Ezine (3039)
 Ezine Publishing (5446)
 Ezine Sites (1550)
 Family & Parenting (110901)
 Fashion & Cosmetics (196391)
 Female Entrepreneurs (11842)
 Feng Shui (130)
 Finance & Investment (310291)
 Fitness (106205)
 Food & Beverages (62874)
 Free Web Resources (7938)
 Gambling (30229)
 Gardening (25112)
 Government (10514)
 Health (629628)
 Hinduism (2205)
 Hobbies (44046)
 Home Business (91561)
 Home Improvement (251375)
 Home Repair (46146)
 Humor (4825)
 Import - Export (5453)
 Insurance (45130)
 Interior Design (29560)
 International Property (3485)
 Internet (190991)
 Internet Marketing (146346)
 Investment (22826)
 Islam (1167)
 Judaism (1356)
 Law (80519)
 Link Popularity (4592)
 Manufacturing (20842)
 Marketing (98791)
 MLM (14136)
 Motivation (18213)
 Music (27005)
 New to the Internet (9480)
 Non-Profit Organizations (4048)
 Online Shopping (129617)
 Organizing (7803)
 Party Ideas (11856)
 Pets (38079)
 Poetry (2234)
 Press Release (12676)
 Public Speaking (5618)
 Publishing (7523)
 Quotes (2407)
 Real Estate (126633)
 Recreation & Leisure (95293)
 Relationships (87564)
 Research (16159)
 Sales (80325)
 Science & Technology (110227)
 Search Engines (23462)
 Self Improvement (153103)
 Seniors (6233)
 Sexuality (35943)
 Small Business (49288)
 Software (82996)
 Spiritual (23468)
 Sports (116087)
 Tax (7658)
 Telecommuting (34068)
 Travel & Tourism (307501)
 UK Property Investment (3121)
 Video Games (13428)
 Web Traffic (11728)
 Website Design (56833)
 Website Promotion (36574)
 World News (1000+)
 Writing (35776)
Author Spotlight

Jim Turner is a USA based author of Legal issues related to estate planning, will & trust , busyness...more

Financial analyst and author writing on economy and business. ...more

Shovon Joarder has been working as Freelance Marketing Project Manager for over four years. He also ...more

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more

My Name is Anish Sah, I am an Internet Marketing and SEO Expert, Social Media Guru and young Entrepr...more

Huiyuan failed huiyuan best event marketing by grehh hernjer

Article Author Biography
Huiyuan failed huiyuan best event marketing by
Article Posted: 07/22/2011
Article Views: 77
Articles Written: 1951
Word Count: 666
Article Votes: 0
AddThis Social Bookmark Button

Huiyuan failed huiyuan best event marketing

Business,Business News,Business Opportunities
18 March, the Commerce Department rejected Coca-Cola To Huiyuan The acquisition.

Thus, delicious Coke Huiyuan case be settled, affecting everyone chord of the "string" was finally put down.

From September 3, 2008 Huiyuan Juice Coca-Cola announced its acquisition, to March 18, 2009 acquisition of the "bubble" burst, Huiyuan Juice can be said pocketed the eye. It can be said that this is Huiyuan Juice unconscious had a great "event marketing", but this "event marketing" describes the Huiyuan put on a "trade boss" and "national brand emotion" of the highest point, the final Coca-Cola out also is rational. Since the Huiyuan

received inactive "event marketing", then, Huiyuan is through this "acquisition" of the potential of containing Marketing? In my opinion, this is the Huiyuan occasion to "event marketing" the perfect opportunity. Why this would be Huiyuan "event marketing" opportunities?

Failure on the acquisition of Coca-Cola East. Coca-Cola's acquisition of accusations that would have been Coca-Cola Huiyuan brand of frozen, it was said that it would harm competition in the juice industry, while others made no acquisitions in the opposite view, for a time, the debate on the Huiyuan scattered saliva. From another perspective, the acquisition failed to defeat Coca-Cola in China under the national feelings, which makes Coca-Cola acquisition of national sentiment is not only failure, it is also Huiyuan national brand marketing can be an occasion to emotional brand.

Contrast, Chinese companies buying U.S. companies, from the Lenovo acquisition of IBM encountered when blocking, to Huawei, 3Com acquired U.S. companies face political opposition and other cases have failed to see the end, all it not because of national sentiment and play the political card Er Shi acquisition fail? Even our national feelings of rice while the country will be shown because of the political opposition, that Coca-Cola to buy Huiyuan is widely expected defeat. Some people would say that would obstruct the internationalization of domestic brands will lose even more absorbing advanced technology and management opportunities. But conversely, are Haier, Lenovo is the world's nation brands have to sell themselves to get on better development? Is not the world can not buy it?

Huiyuan this stand, "national sentiment" arm's brand is already a national brand for the emotional victory, but also some other areas may also be lost, but the national sentiment is not just any brand can be, especially in the national sentiment Huiyuan brand is not a self-appointed. For a "national sentiment" of the marketing can be said is the best time to actually trying acquisition, playing cards national feelings and strive to make the Huiyuan brand to a new level. National sentiment prevailed, and brand marketing is an occasion to smooth sailing in front of Wong Lo Kat's to donate to donate one million licenses to national sentiment Wong Lo Kat herbal tea boss firmly secured a place, although the industry that Huiyuan is the boss now, there are also high brand awareness, but Huiyuan's reputation and some of the negative voices constantly, for shaping brand culture and brand or reputation on the need to keep on growing.

Not an acquisition and Huiyuan can lead to large-scale discussion of the acquisition compared to no more than the acquisition of Huiyuan this is not even the best opportunity for a "event marketing." As the saying goes, this village had gone to this shop on the Coca-Cola and Huiyuan takeover of the failed "event marketing" is, it not so? "Check more exciting content

Recommended hot: Focus on two of the Food Safety Act Analysis

2009 the two organizations food topics

"Dumex mystery," Who comes?

Mengniu Milk Deluxe OMP renewed turmoil

"Wei Chuan milk powder," Who will be the next toxic?

Experienced extremely dry 2009 Chinese wheat market price trends

I am an expert from China Telecommunications, usually analyzes all kind of industries situation, such as purified terephthalic acid , dimethyl ketone.

Related Articles - purified terephthalic acid, dimethyl ketone,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.


Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
Please enter the code in the image:

 Author Login 
Register for Author Account


Advertiser Login


   Limited Time $60 Offer!
   90  Days-1.5 Million Views  


Great Paranormal Romance


At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more

Stevert Mckenzie, Travel Enthusiast. ...more

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more

Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more

Kiranpreet (Kiran) Kaur, D.D.S., who received her Doctor of Dental Surgery degree from the prestigio...more

Steve Burgess is a freelance technology writer, a practicing computer forensics specialist as the pr...more

Joanna Morgan has a huge passion for making money online from home and enjoys traveling around the w...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2020, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from under the GNU FDL license