A video is over fifty times more likely to get to the top of page one of Google for a particular keyword term than a website or blog, and that's a fact. Why is that? Well, in part because video is given more importance than words, partly because Google owns You Tube (even though other videos do rank), and partly because of the manner in which the Google search calculations measure video content. Naturally, the videos have to be set up for Search Engine Optimization (SEO), but first lets take a look at Google's approach to video content in their search calculations. |
Videos are considered rich content for searchers and so Google assigns them more importance in a particular way. If a video gets popular enough to reach page one, then Google pulls it to the top! This is the reason there are frequently several videos at the top of most search results - they don't all deserve the position, but are lifted to the top when Google detected them on the page. This is plainly a great advantage, as it's quite easy for moderately competitive keywords to push a website to the bottom of page one, but it becomes increasingly difficult to get it in the top three rankings. If you had a video with good SEO, and a link back to your existing website, then this is of courses a welcome shortcut. As it is hosted and streamed from You Tube, you don't even have to find the best domain hosting service. Let's look at the optimization SEO ...
When making a web site for a specific niche, it's common to pick a domain name that is exactly the same as the keyword phrase your are targeting. Next, the page title needs be the same keyword, and the phrase should be written every hundred words or so all through the text. The web page description (the text that appears on the search page results) should additionally be be rich in your specific keyword, and of course the keyword meta tag field should be filled in properly. Get yourself the best domain hosting service, and you're set to go! When using You Tube videos, it isn't possible to name the url, although several video hosting platforms allow your own title to be part of the url. Nonetheless, the video title itself can include your keywords, which should additionally be prominent in the video tags and in the description.
It's a strange thing, but Google has no idea what is shown in the videos they display, so they rely to a great extent on tags and text. Try and make their task easier, and you might find your video jumping up a few positions. This can be achieved by adding close captions to your video, which involves uploading a subtitle file with an .srt extension when creating the video. This file is created beforehand, and is designed to match the captions with the sound track of the video. The cool thing is that Google bots can interpret this file and have a good idea of what's in the video - far better than creating a tedious description under the video!
Graham Bailey Link building services.
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