It is not only personal, convenient, and fast, but can also reach thousands with just one click of the mouse. You may opt to use email marketing software or have your own plan of action. However, because of present email settings designed to filter out spam or unwanted email, here are some tips on how to effectively use the email to market your product. |
First, it is important to get permission from your customers and not just send an email blast to a random list of email addresses. You will not only be fined penalties for spam activity but your domain may even be permanently blacklisted from ISPs that even legitimate mail will not be accepted. Furthermore, your target customers may not like getting email from random people that you may lose them as potential customers.
How do you get the permission of your customers? You can entice them with offers of exclusive discounts, prizes, and information in the form of a newsletter. Use their names for a more personal touch. Once they agree to receive emails about your offers, then they can sign up and provide their personal information at your website. Don’t forget to test your email campaign to make sure they are not redirected to the spam folder.
Secondly, know the customers you want to target. Knowing this will help you select the merchant database service which has the most potential of reaching your customers. Filtering the database will maximize the extent of your marketing campaign since you know that it will reach those customers who are interested in your product. On the other hand, instead of relying on databases, you can create your own from a list of referrals from your best clients and fans. They can recommend your product to an entire network of friends and acquaintances, thus building your own database.
Third, be persistent. You need to be stuck in their memory that the first thing that comes to their mind is your product. This doesn’t mean you have to send them an email every hour. The least amount of contact with your clients is once each month. You can convey in each email just a part of a story so that they will look forward to reading what happens next in the next email. You can even make each email with a catchy enewsletter design. However, be perceptive enough to know if your customer would still want to receive your email. Placing an exit or unsubscribe option in your email will help let them opt out gracefully and without any hassle.
Lastly, and yet most important is the design of your email. Most people will only check out the first part of the email. This is the critical area where you need to get them interested in what you can offer, or else be one of the thousands of emails deleted. Avoid using graphics and animation in your email design. They will often be rejected and treated as spam. Flat texts with hyperlinks works best with any email provider. Using words specific to the brand, company, or industry will help increase response. Avoid using dollar signs and exclamation points in your subject line or email. Regularly test your email designs to make sure that your customers are receiving it the way you want them to. And don’t forget to include your product name. Keeping your email simple and yet catchy will definitely reach and reel in more customers.
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