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Search Engine Optimization: 5 Simple Steps to Improve Your Website's Search Engine Ranking by Patrick E. Hughes
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Search Engine Optimization: 5 Simple Steps to Improve Your Website's Search Engine Ranking |
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Search Engines
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Search engine optimization strategies are useful tactics of any online marketing website to be able to obtain high search engine ranking. This will in turn lead the prospective customer or internet user to the website and probably make a purchase of the product or service in display. These strategies vary from individual to individual but a good knowledge of how they work and how to use them to improve your website’s ranking is very important. There are many steps involved in the use of SEO to improve your website’s search engine ranking but five of them will be discussed in this article. The first step is the use of your keyword in your title tag on your e-commerce website. The title tag is located within the head tags. It is only the search engine crawlers that can see this part of your website. It is important for you to include your keyword in this portion of your website in order for the search engines to use it as your search engine listing. You can also include your keyword in your description tag which can also be located in the head tags. This will increase your website search engine ranking because search engines will use it to describe your listing. Make sure that it is well crafted to enable internet users to read it and be led to your website. This is a good search optimization strategy that will really help to place your website high in search listings. The second step is to work on your content. Make sure that you use good headings for your page. Include your keyword in every title of your article, in the first paragraph, at the middle of your article and one at the last paragraph of your content. This is the portion the crawlers are on the look out for. Another thing is that you can use synonyms – word related to your keyword all over the article. So that internet users using that keyword will be able to find your web page as high up in the listing as feasible. The third step to use in assisting your internet marketing website to increase in search engine ranking is to design your web page very well so that the crawlers can find your texts and links. You can look for professional website designers to do a good job for you on your websites so that it will rate your website high and increase the integrity of your online marketing website. When your website is properly designed, it will give your website good linking and visitors who come to your site will want to return to it again. The fourth step to take is to use linking strategy on your e-commerce on internet marketing website. This is done in such a way that you put together different pages on your website so as to provide more search engine ranking to one page against another. Doing this will enable you to focus your attention on getting one page high in listing position so that internet users will be able to locate the whole pages on your website. You can also submit articles to article directories to get linking back to your website. The fifth and last step is to make sure that your website is navigable and not loaded with lots of graphics that will make movement slow on your pages. Visitors do not have a long attention span when it comes to visiting a website page. If it is slow in loading due to heavy graphics, they quickly close the page and move on. So it is good to make it as light as possible. All the steps above are the techniques or strategies that employ the use of SEO to help your e-commerce site to rank high in search engines. For more expert tips and advice on seo go to redsky.ie – an award-winning web company growing business online since 2001. P.S. Remember to download The Ultimate DIY SEO Guide for free at redsky.ie – discover how to grow your business with SEO and dominate the world's largest search engine!
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Search Engine Optmization, SEO, online marketing, internet marekting, e- commerce, search engine ranking,
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