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Low availability of Maruti Swift Dzire and Maruti Swift could dent MSI's sales by siddharth Baradwaj





Article Author Biography
Low availability of Maruti Swift Dzire and Maruti Swift could dent MSI's sales by
Article Posted: 08/10/2012
Article Views: 144
Articles Written: 104
Word Count: 679
Article Votes: 0
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Low availability of Maruti Swift Dzire and Maruti Swift could dent MSI's sales


 
Automotive

Car sales in India continued to see the upward trend but did not take a huge leap, the increase was moderate rather. The top three manufacturers who topped the sales charts in the month of July could attain this sales numbers on the back of popular diesel models in their respective stables. However the lockout at the Maruti Suzuki India’s Manesar manufacturing plant could result in dip in sales in August. Maruti Suzuki India witnessed a hike of 7 per cent in year-on-year in July.

The company has been able to attain this rise in YoY sales due to its best selling models which includes Maruti Swift hatchback and Maruti Swift Dzire notchback. These two models are so much in demand that due to the lockout these cars are running out of stock as the production of Swift hatchback and Swift Dzire notchback is shut ever since the violence occurred at the Maruti’s Manesar plant. Around 40 per cent of the production of Maruti cars is done at the Manesar plant.

Other leading car makers in India who managed to pull in positive growth numbers include Hyundai Motors India, Tata Motors, Mahindra & Mahindra and Toyota Kirloskar India. These car majors witnessed a positive growth in the monthly car sales in the month of July. However, car makers like General Motors India, Ford Motors India and Honda Motors India saw dipping sales.

 

Hyundai which is the second largest car maker in the Indian car market posted a growth of 7.6 per cent in the month of July. Cars like Hyundai i20, Hyundai Verna sedan drove the sales towards a positive note. The demand for cars is a little low at the moment due to general inflammatory trend, high petrol prices and rising interest rates. Senior company officials believe that unless and until anything major happens market sentiment is going to be low. Maruti Suzuki India is expected to incur high loss due to the lockout at the company’s Manesar plant which is shut for last couple of days due to the violence that resulted in demise of a manager and several other officials were injured. This situation has put Maruti Suzuki India in a tight spot however this could benefit other car makers. Loss of production of the company’s bestselling models like Maruti Swift hatchback and Maruti Swift Dzire notchback that drives the company’s sales to a large extent.

 

Since these two cars will not be available in huge numbers to suffice the demand other alternatives to these cars will be benefited as customers will opt for these alternatives. According to auto pundits close to 40 per cent of the Maruti customers could go for other options like Ford, Volkswagen, Toyota and Nissan. The company has also informed its dealers spread across the country regarding the non availability of these two highly popular models, however the bookings for these two models has not been stopped despite the non availability. The accrued bookings for these two models in the entire nation has reached 1.25 lakh units. In the month of July the sales of Maruti Swift Dzire notchback raised three times to 11,413 units. On the other hand the compact segment that includes Maruti Swift, Maruti Zen Estilo and Maruti Ritz saw a growth of 73 per cent to 9,099 units. Sales on entry level mini small cars like Maruti 800, Maruti Alto and Maruti WagonR increased to 24 per cent to 28,998 units as demand for petrol engined cars continued to be low.

 

Tata Motors also witnessed surge in sales by 53 per cent on the back of its cars and SUVs in the month of July. Tata Motors has a strong line up of diesel powered cars for which the demand is also extremely high. Mahindra & Mahindra also registered growth of 27 per cent on the back of its SUVs, MPVs and sedan.

 

Keep yourself updated with the latest information about Maruti Swift India and Maruti Swift Dzire at Carkhabri.com.

Related Articles - Maruti Swift, Maruti Swift Price, Maruti Swift India, Swift Price, New Maruti Swift, Maruti Swift Price in India,

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