Banner printing involves techniques that you don’t need to follow while printing brochures and postcards. Banners or posters should always boast an attractive and durable appearance for attracting more and more people. Ideally, a poster should be printed in a 13ounce matte white vinyl. However, posters that are meant for being positioned in a region that is known for its windy weather should be printed on 9ounce mesh vinyl. There are more choices available depending on the condition of the region you will be placing your banner in. Now let us come to the techniques used for printing banners. The section below will inform you about the techniques that are used most frequently. Screen printing: The other term used for this technique is silk screening. It is preferred by a number of businesses looking to advertise their products and services through banners. However, this option is suitable mainly if you are looking to print in a large quantity. This is because the set-up required for this kind of printing is extremely expensive and elaborate. Silk screening guarantees durability and can be used on almost all surfaces. Vinyl graphics: Unlike silk screening, which is used for taking print-outs in large quantity, vinyl graphics are meant for projects that will require you to take a small number of print-outs. This technique is used when the banners do not require long-lasting outdoor durability and contain designs having simple line-art and lettering. The term vinyl graphics is used for a technique that involves use of vinyl graphics and lettering with self-adhesive properties; these graphics and lettering get cut from computer plotters and then are applied onto the banner materials. You can use a wide variety of materials; however, experts suggest that one should not use canvas, cloth or any other surface prone to wrinkles while using this particular technique. The materials that suit this technique the best include Tyvek-type materials and sturdy plastic sheeting. Large format digital printing: This is the most newly invented print-technique used for this purpose. The technique involves use of special dye sublimation or ink-jet machines. The material used for this type of printing is also made specifically for this purpose. It’s true that companies are making new materials and inks continuously; however, that has not succeeded in making the print-outs created through these techniques durable. In addition to that, large format digital printing is also not a useful option if you are looking to produce photographic or multi-color images. The author of this article runs a reputable banner designing and printing firm. He is himself a banner printing expert and has more than ten years of experience in this field.
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