SYDNEY – May 17, 2012: Volkswagen's new small car, theup!, has claimed yet another award, being named Best City Car inthe 2012 Fleet World Honours. The trophy was presented at a recentceremony held at the Royal Automobile Club, Pall Mall. The Fleet World Honours are presented annually, and the judgingprocess combines the expert opinion of the Fleet World editorialteam with the objective values provided by a number of leadingleasing companies and fleet data providers. The judging panel is chaired by Steve Moody, Editor of Fleet World,and includes John Kendall, Alex Grant and Ross Durkin from theFleet World editorial team. Residual value, maintenance andreliability data is provided by ALD Automotive, Hitachi CapitalVehicle Solutions, Lex Autolease, LeasePlan and Arval. |
Market valuedata is provided by EurotaxGlass and VIPDATA. Commenting on the up!, Fleet World Editor, Steve Moody, said:‘Volkswagen's up! is a breath of fresh air, managing tobe both characterful and practical, retro and modern. A cleverinfotainment system, bright spacious cabin and parsimoniousthree-cylinder engines ensure the up! is a classy addition to thesector.' Fleet World's Managing Editor, Ross Durkin, added:‘Judging the Fleet World Honours does not get any easier. Inthe last year we have seen some tremendous new cars launched– many powered by alternative fuels – as well as theintroduction of some very innovative new fleet services.
Whenjudging the car awards we were very mindful of key issues such asemissions levels, safety, resale values and reliability. However wealso have to remember that essential ingredient –desirability – when assessing a car's overall positionand that can be seen in the results.' The Volkswagen up! is a small car in need of a large trophycabinet. The Fleet World Honour will be added to its list ofcurrent awards which includes small/city car accolades fromCarBuyer website and Top Gear magazine, as well as the overall WhatCar? Car of the Year and 2012 World Car of the Year titles. Volkswagen's Fleet Marketing Manager, Rob Taylor, claimed theaward on behalf of the brand, and commented: ‘We'redelighted to win this award for the up!. Because of its size andsector, the up! is very much seen as a retail proposition, butthere's no doubt it's punching above its weight in thefleet market.
Fleet managers are attracted by its low whole-lifecost proposition, high quality and big car feel, while driversenjoy its on-road manners, low tax liability and Volkswagenbadge.' He added: ‘For a small car it's clearlycapable of big things!'.
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