|
The cheap Youth San Francisco 49ers china NBA After Jordan (You can find the answer at the end of this article.) The end of the 2004 NBA playoffs marks the first season since Michael Jordan retired for the third time. After each previous retirement, the NBA's ratings and fan interest began to drop. And the NBA's marketing strategy since 1993 has unsuccessfully relied on finding "The New Jordan." Rather than promote the game in general, they are still searching for that marquee cheap Atlanta Falcons china name to plug into the game of the week. The NBA tried Grant Hill and Penny Hardaway. Then Jordan returned. It tried North Carolina alums -- Jerry Stackhouse, Vince Carter, and Antawn Jamison. Then Jordan returned. Now it's Carmelo Anthony and LeBron James. David Stern and company are still trying to http://www.nflshopinchina.net replace the irreplaceable. The numbers don't lie. The 1993 NBA Finals with Jordan's Bulls broke a ratings record and averaged a 17.9 -- cheap Baltimore Ravens Limited china with each point representing roughly one million households. Jordan retired and the ratings dropped to 12.4 in 1994, and 13.9 in 1995. Jordan came back and they reached a new high of 18.7 in 1998. And with Jordan out of the NBA or out of the playoffs, they plummeted again to a 10.2 in 2002, and a 6.5 in 2003. Merchandise sales shows the same pattern. The top-selling jerseys in 2003 found an aging Michael Jordan still holding 4th place, well ahead of Carter, who had fallen to 20th on the list. And Jordan's Wizards, a bad team that couldn't even make the playoffs, were 6th in team merchandise sales. The NBA is now hyping the fact that its estimated merchandising revenues will be around $3.3 billion US in gross cheap Arizona Cardinals china sales for 2004, compared to only $1.2 billion in 2000. But much of that growth is due to Jordan and other retro jerseys (which now account for roughly 15% of sales) and LeBron, whose number 23 sold more than 1.5 million jerseys.
Related Articles -
cheap, Atlanta, Falcons, Limited, Jerseys, china,
| 
