When Facebook emerged as a viable game platform a few years ago,the California-based CrowdStar was among the first studios to findsuccess on the social network. Things have changed quite a bit,however, as today the company revealed that is has decided toabandon Facebook in order to focus on making games for mobiledevices. In a recent interview with tech site AllThingsD , CrowdStar CEO Peter Relan said, "We are maintaining the oldgames, like Happy Aquarium , but we don't build new Facebook PC games any more -- we are 100percent focused on mobile." He added that in 2011, 90 percent of CrowdStar's revenue came fromFacebook, though that ratio has shifted over the past several months, and by the end of 2012 Relan expectsmobile games to make up the vast majority of Crowdstar's revenue. Relan added, however, that CrowdStar's decision to stop developingFacebook games does not mean it is ditching the platformaltogether. |
The executive told AllThingsD that the company stillplans to include Facebook integration in its mobile apps. And while the CEO didn't explain why his company has moved awayfrom Facebook's on PC, its social games on the platform havecertainly suffered a decline in performance as CrowdStar moved intothe mobile realm. Just a few years ago, the company sat among the top three Facebook developers in terms of monthly active users, right alongside current giantslike Zynga and PlayFish. Today, however, the company doesn't evenmake the top 10. Over on the mobile side, things have fared a bit better --CrowdStar's teen focused iOS game Social Girl (pictured) saw a successful launch in December, and the company has built up its mobile offeringswith games like Top Girl , Tower Town , and more.
Given its shift away from Facebook, however, CrowdStar hasseemingly abandoned the "Project Trident" initiative it introduced in October , which divided CrowdStar's business into three key realms: Globalmarkets, mobile games, and Facebook. [ UPDATE: Added details regarding Facebook integration on mobile.] Related news: CrowdStar's Social Girl Hits 1M Downloads In First Week Amazon Scores Important App Store Exclusive With Top Girl CrowdStar Targets Hardcore With Wasteland Empires.
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