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Webinars have become an increasingly popular way of conducting seminars, presentations, lectures and conferences. Webinars represent a way of maximising outreach of knowledge and information, increasing access to all around the world, without the heavy cost and hassle of travel to physically be present. The investor relations department of any company is interested in marketing the company’s financial stability. As with all marketing, it is important that they are able to reach as many potential investors as well as make themselves known to the general financial community. Webinars thus provide a terrific platform to make the company visible as well as accessible to potential investors. Through hosting webinars, shareholders and investors are able to continually keep themselves engaged with the company’s stock and financial status. This is especially so in the case of Hong Kong, which has the second largest stock exchange in Asia, and fifth largest in the world. As of 2012, the Hong Kong Stock Exchange had 1,421 listed companies. These listed companies are increasingly relying on webcasting and audio video conferencing solutions to convey messages to its investors and shareholders in a quick and high quality fashion. Using webinars makes it convenient and easy for shareholders and potential investors to find out about the company, which is a definite plus when a company is trying to attract investors. Webinars effectively bridge the gap between potential investors and the company, as potential investors can access information about the company’s stock from the convenience of their own home or office. Also, the interactive element of webinars makes it very suitable for use in investor relations. There are some who confuse webinars with webcasts. Webcasts focus on a one sided transmission, whereas webinars are interactive and there is space for discussion amongst participants in different remote locations. The interactive elements of webinars allow shareholders and potential investors to voice their enquiry and concerns and receive an immediate real time answer from the company’s investor relations department. Beyond financial status and stock of a company, many potential investors are also interested in the human aspect of a company, which is, the intangible values and social policies of the company. All investors want to do business with a company that they trust, and thus, many investors would certainly appreciate being able to talk to a representative of the company as well as be able to put a face to the voice. The interactive webinar format certainly encourages this as this interactive elements not only increase investor confidence in the company, it also helps build relationships and trust between the investors and the company, a trait that is all important in the business world. Investor relations are also concerned with addressing current affairs, and there is thus a need for the company to ensure that their information is up to date and accurate. Given the quick turn over of current affairs, webinars is preferable for its logistical simplicity. Being able to release new and up to date information to shareholders and potential investors help the company stay competitive and relevant in the business community. To be sure, investor relations are tricky to navigate, but webinars are a useful tool in building good business relationships between investors and the company. Webinars allow the company to release critical current information to their shareholders, as well as build trust amongst their investors through interactive discussions and quickly addressing any concerns, all the whilst maintaining convenience for the investors. Yank Dines, the author of this article is into the domain of Webinar service. He has relative years of experience in this field and shares valuable insights about advanced techniques of Conference call.
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