Considered ahead of its time even in the 1960s, when it was first built, the Palazzo Campari building, Milan is today a refurbished modern wrap, delineating its advanced features as obsolete… Characterized by the burnished colour of the façade’s structural metal; by the curtain walls’ tinted glass and by the metallic-brown painted panels, Palazzo Campari (now La Serenissima) was considered experimental, when designer duo Ermenegildo and Eugenio Soncini first designed this landmark on the corner of via Turati and via Cavalieri in the historic centre of Milan. Desirable of retaining the essence of this symbolic structure, the new owners Morgan Stanley commissioned architect firm Park Associati to refurbish it, with due preservation of its historic character. Click the link below to read more... http://globalhop.indiaartndesign.com/2013/02/landmark-reincarnate.html
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Landmark, Architecture, Design, Palazzo Campari, Milan, La Serenissima, Ermenegildo Soncini, Eugenio Soncini, Turati, Cavalieri, Park Associati,
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