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The Millennial Media Movement by Chloe Zola
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The Millennial Media Movement |
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Business,Advertising
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The millennial media movement is one that cannot be stopped. In the context of every other important movement to date, it is a completely different animal. It used to be that if you wanted to participate in a cause, you had to get off the couch and physically march- in some sense of the word. When it comes to Millennial media, the defining factor is our attachment to technology which inevitably enables our use of the couch. We sit on the couch, sign petitions via email, and donate to starving children via PayPal. Anyone with internet access can claim philanthropy and participation- and while this sounds like a negative observation, it is just the opposite. The Millennial media movement is singlehandedly breaking barriers to better our society. We are technologically-based, and unless you live on a farm off the grid, there is very little you can do to avoid this fact. You might as well get on board. Millennial Media is often concored with the leading "mobile advertising" company, it can also refer to the undeniable relationship that all millennial (aka generation Y) have with media. We are the children of the Baby Boomers- who at one point made up almost 40 percent of the population, and who, according to a recent New York Times article- it have totally screwed the Millennial. Boomers are guilty of qualifying for Social Security at too young an age, using Medicare too often and pocketing fat government pensions. We continue to work when we ought to retire and let the millennial take over our jobs. We are not responsible for forwarding the millennial media movement- proving that we can implement a blend of creativity with our unmatched technological skills to create our own jobs, establish ourselves as the first generation with an unprecedented amount of entrepreneurs. Facebook, Twitter, Instagram, Pandora, Spotify- these are all prime well-known examples of leaders in this movement and there are countless others that aren't even talked about. As an artist, author, college drop-out, designer, and self-proclaimed accidental entrepreneur, I am refusing to admit defeat based on mistakes Baby Boomers didn't know they were making. Even though global conflict is closing in, and the cost of living continues to rise, I refuse defeat because we- 80 million Mellennials- have a skill set that no other generation has, and a fantastically unfounded belief that obstacles do not apply to us. Because of these well known reasons Millenial Media have customers including 23 of the top 25 Ad Age brands, and their developer base includes large mobile publishers.
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