In this age of the internet, you might be wondering why the catalog printing industry is still alive and kicking. Catalog printing services still thrive even when these materials are quite expensive to make and send to potential customers. Despite these downsides, consumers still love printed catalogs and this translates to more sales for companies. |
If you are a business owner who is considering to send your potential customers with a printed material that they can browse through, then read on and follow our tips on choosing the best catalogue printing services for you:
The Catalog is Judged by its Cover
When you approach a catalog printer to do the job, they will advise you to choose a thicker paper for your front and back cover. The catalog cover attracts the eyes of your potential consumers so they should be convinced that what you sent them is worth picking up and worth reading. So make sure that the cover is designed well and printed on the right kind of paper.
Your Products Determine the Kind of Paper to Use
Catalog printing does not end with the cover so you have to work with your catalog printer to choose the best paper for the interior pages of your catalog. Your options will range from the glossy paper to newspaper-like papers. How you will choose will really depend on the kind of product your are trying to market and the number of pages of your catalog.
The Human Eye Loves Colors
When it comes to product catalogs, remember that choosing the right color scheme will dictate how much sales you can get out from this marketing tool. If your budget permits, go for the full-color process especially when you are selling high-end products.
Glue, Staple, or Stitches?
Binding is another aspect you have to consider during the catalogue printing process. This will also depend on what products you are selling and on the number of pages of your catalog. Let's say you are selling high-end technology products, you want the binding to be perfect so you want the pages to be glued to the catalog's spine. On the other hand if you have a less than 80 pages, it might be wiser to go for saddle stitches and staples to hold the materials together.
The Most Affordable is Not Always the Best for Your Business
Budget might be one of the most important factor to consider when having a catalog printed but remember that the cheapest is not always the best. Catalogs are meant to impress your potential buyers so you better give them the best.
Make sure that the company you will tap has a lot of experience in catalogue printing. Browse through their samples and see if what they do fits what you need. You can also ask for recommendations from family or other business owners.
Make sure you know what you want and come prepared when you go to the catalog printer. Know what look you want to achieve and the kind of papers you want to use.
Vincent Printing Company Limited is an award-winning catalog printer that serves the global market. If you want to learn more about your catalogue printing options, visit http://www.a-catalog-printer.com.
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