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If your business is not consistently using email sequences as a central part of your marketing strategy, you are missing out on one of the most effective ways to promote your products and services. Email lets you reach a wide audience of potential customers for very little cost. Read this article to learn more. Make sure that you get permission from customers or potential customers before sending out your emails. If people do not want to get emails from you, they could mark your emails as spam or even ignore you altogether. There is even a chance that your email service could take you out of their system. When emailing your customers, an excellent suggestion is to follow up with lower prices. For example, you could link a phrase that says, "Grab it," onto the email. In addition, the end of this email could include a phrase that says, "Become a member in order to have lower prices on our products." Do not use dollar signs in either the subject or the body of your emails, unless you are using just one to denote a specific amount of currency. This will strike many recipients as being spam my behavior, and many spam filters will automatically trash emails that include character strings like "$$$." Always add a link that allows people to unsubscribe from your list with one or two clicks. And don't bury it so deep in the text that it cannot be found. It is important that your customers feel in control and that they aren't being forced into anything. To use email marketing to build confidence in your company and products, avoid turning your emails into gimmicks. Don't tarnish the professionalism of your image by using irritating tactics like writing all in caps or incorporating symbols like dollar signs. Most importantly, never talk down to your customers or make grossly exaggerated promises about your products. Try customizing your messages for your email recipients. Try including their name in the email so that it feels more warm and personal. This can help build better relationships with your customers, and they may be more inclined to read what you have to say in these personalized email messages. Tailor your emails and landing pages for mobile users as well as those using desktops. Keep in mind that smartphones have tiny screens that may not be compatible with the way you have your emails formatted. Trim the width so that your emails can be read by users without them having to re-size them. The more you learn about email marketing, the more you will see just how effective a marketing technique it can be, even with all the hype focused on social media these days. Once you start using email to promote your business, you will never turn back. Just remember the techniques you have learned from this article, and your marketing campaign will yield great results. Find more ways to grow your business by checking out Eben Pagan's Accelerate High Growth Business Training. And here's more ideas on growing sales and profits with low risk.
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