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There is a significant shift in the public eye and taste of Australian food consumers. We expect quality, we expect style and we want it quick. Gone are the days when sausage and chips were served out of greasy white box-trailers with gazillions of advertising stickers. Look at the latest development in the food truck industry. Young customers in hip suburbs of Melbourne and Sydney but also more and more mature customers are closely following and enjoying fresh food from vans and trucks in their streets, beaches or on festivals nearby. Mutter Krause’s BBQ german sausages vans are the perfect example of that movement. 1. They are very attractive, clean and innovative. A sparkling red design with some fresh looking orange gourmet sausage signage. 2. They provide fresh and tasty food. Only the best ingredients from top butchers and bakers in Melbourne and Perth make it to the vans. 3. The crew is always friendly and up for a chat with the growing bunch of customers. Actually, the most satisfying aspect of the work of the crew is the contact and feedback with the customers, day in and day out. As the owner Dirk Gierlach states: “The benefits of a mobile food vans are that we are much closer to our customers and that we are actually more nimble then a fixed business. We can be there where the action is and we can be there where our customers want us. We get to see many new people every day and it is also lovely to see a bit of a followership developing. Some people follow us to the different sites and events and recommend us to their friends. That’s simply great…” Have a look at Mutter Krause’s offerings and follow them. It’s easy to always keep track on their location these days. They post their daily locations on websites like www.wherethetruck.at on WWW.Facebook/mutter.krause or on their web site www.mutterkrause.com Check it out for yourself and give it a try. They are always up for some good suggestions and are happy to come to your party, event or function.
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