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SCMS-Cochin has ushered in a very interesting concept for the Summer Internship Programme. The companies that made themselves available for SIP recruitment saw a significant increase over last year, with corporates like HDFC, Federal Bank, Bank of Baroda and South Indian Bank in the BFSI category; Madura Fashion & Lifestyle, Reliance Trendz and Future Value in the Retail segment; giants like Pepsico, Hindustan Coca Cola and, of course, other regular recruiters like TCS, Sony, MoserBaer, Asian Paints, Berger Paints and Fresenius Medical Care coming in. Quite a few new recruiters, like Oberoi Hotels, FlipKart, Volvo India, Hitachi, Nissan, Mitsubishi, Marks & Spencers, Bosch, Total Oil India Pvt. Ltd. and Singer India were also seen for SIP recruitment at SCMS-Cochin. However, this time around, much before the start of the SIP, SCMS-Cochin had carried out a detailed brief and training for the 21st batch. It was preparing all the 173 students to go out and crack SIPs with companies of their own choice, rather than wait for on-campus SIP recruitment. The result was nothing short of spectacular. “It was a conscious decision on the part of the SCMS-Cochin management,” says Mr. George Joseph, the Placement Cell in-charge at SCMS-Cochin. “As part of our blue oceans strategy, we wanted students to explore the market, negotiate, and create connects in industries and organisations of their own choice. Basically, we wanted them to dig deep within themselves and find out what they were passionate about and go after it with all their might. To say that the results have been astonishing is an understatement. Of the 173 students of the 21st batch (2012-14), 159 cracked SIPs on their own, in organisations of their choice. The remaining 14 had the luxury of choosing from among the very best. This was a complete reversal of trends, where students were actually choosing companies and not the other way around. It has also led to an unprecedented increase in the number of students that have converted SIPs into pre-placement offers.” Quite interestingly, this has also led to a pan-India dispersion of SIP locations, with states from the far East (West Bengal, Odisha and Jharkhand) as well as Northern and Western India (UP, Haryana, New Delhi, Gujarat, Rajasthan) recruiting at par with the traditional recruiting strongholds like Karnataka, Tamil Nadu, Maharashtra, Andhra Pradesh and, of course, the home state of Kerala. “But the most important aspect of letting students go out and crack their own SIPs as a policy was the positive change it brought about in them in a very short period. They realised that market conditions were not favouring them, and began responding and preparing accordingly. The Faculty Mentors of each student closely oversaw the entire process. We have a very unique way of getting feedback from the Corporate Mentors. Our Faculty Mentors interact regularly with respective students’ Corporate Mentors either on the phone or over email. The most unique part is that midway through the project, our Faculty Mentor seeks an appointment with the Corporate Mentor and meets with him to find out about the student’s progress. This is religiously followed here in our institute; irrespective of where the Corporate Mentor is located, our Faculty Mentor definitely meets with him/ her.” While students are encouraged to seek their own SIPs, the tight control over the feedback process - all students have to send weekly reports to their respective guides with their Corporate Mentor’s signature and office seal – remains the same. With this new approach to SIP becoming an unqualified success, it won’t be long before other premier institutes go the SCMS-Cochin way, giving more power and control to the students when it comes to their destiny. Author Bio-: Ravi Singh is a ameture writer. Basically wrtes on different aspects of Top MBA Colleges in India and above articles is on Scms Cochin.
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