Throughout history one of the best ways in which to get a view or an idea into someone head is by talking to them. This has been proven by great speeches down the centuries such as Winston Churchills famous ‘We Shall Fight On Beaches’ and Martin Luther King’s ‘I Have A Dream’ speech instantly spring to mind. What is most impressive about speeches of this nature is they had no technology to support them besides a microphone, which meant that engaging their audience for a prolonged time would have been far more difficult. As technology has advanced it has become far easier to engage with an audience as you can use different types of content to get your point across. In this article I will discuss some of the best tactics to use to when presenting to ensure that people will remember you. Humour & Passion It has been stated that 80% of all human communication is non-verbal therefore this is particularly important to consider when presenting otherwise you could find yourself quickly losing the attention of your audience. One of the best ways in which to interact with an audience is to try and make them laugh within the first couple of minutes, this is a great way to break the ice and increases the chances of the audience listening to what you have to say. Passion is also another thing to take into consideration when presenting to an audience, if you are informing them on a particular topic then you are most likely going to be an authority in that field. As a presenter you should want your audience to take something positive away from listening to you therefore the more passionate you are about your subject then the more likely you will be able to transfer the information to the people listening to your views. Imagery One of the best things about technology being used in presentations is it allows the speaker to highlight their points by showing the audience images of tables, graphs, or shocking imagery to reinforce the words coming from their mouth. This is particularly useful when trying to get across statistics as viewing figures in a table or chart are far more memorable than expressing them solely by voice. Interactive Devices If you are presenting to people for a prolonged period of time then keeping people’s attention throughout the duration of the presentation can be a challenge. One way to tackle this problem is by actively involving the audience in your presentation. A system that allows a presenter to do this is TurningPoint Software which is a voting system that is compatible with PowerPoint presentations. This gives the presenter an extra dimension as they can find out people’s opinions on certain topics or potentially products. An example of when this technology could be effective is when a business is thinking of releasing a new product and wants their customer’s opinion on the best design for this product. Using the technology they could provide customers a series of different prototypes and then get them to vote on what design they think is the best. The advantage of these systems in this instance is the presenter engages the audience, completes invaluable primary research and ensures the customer is more likely to remember the product when it is on sale. The best presenters are always the ones that instantly captivate their audiences, whether it is via video, powerful images & statistics or interactive devices, technology can have a profound role in the success of a presentation therefore it is highly advisable that you try and incorporate it whenever possible.
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