When you send bulk emails to the contacts in the mailing lists, these can be easily considered as spam by the receivers. To increase the delivery rate of business messages, you should use the mass email sender software in a careful manner. The reputation of your business depends upon your mail sending activities. In this article, read about what practices you should follow or should not follow to ensure that emails are delivered correctly. 1.Have an opt-in mailing list Before sending business messages to the people in the mailing list, take permission from them to send business messages. The list which contains only those contacts who have given permission to you to send messages is known as opt-in list. This way, you reduce the chances of spam complaints from the recipients. 2.Write email message properly Sometimes, despite of having an opt-in list, the recipients report your emails as spam. There can be following reasons for this: - Recipients might not have recognized you – Write your brand name in the Subject Line. This will help them find who you are. Recipients might not have liked your message – If the message you have sent to them does not meet their expectations, they can report the message as spam. You might be sending emails very frequently – If you will send emails very frequently, the recipients will get irritated and will hit the button ‘Report Spam’. 3.Update your mailing lists from time to time The people change their email IDs with time. Some of the IDs subscribed to your mailing lists might not have remained valid. When you will send the emails to these IDs, the emails will bounce back. To make sure that you always have updated mailing list, provide the way to the subscribers to update their profiles. This will reduce the bounce rate of emails. 1 to 2 percent bounce rate is okay, but you need to have a check on the validity of the addresses if the rate increases above this limit. 4.Check the quality of your email sender You need to check the quality of your email sender before buying it. The advanced email sending programs provide a feature that checks spam content in the message if any. It also checks the validity and syntaxes of email addresses and removes the invalid addresses from the list. The duplicate addresses are removed from the lists with the help of this program. It means that it reduces the chances of recipients reporting the email as spam. Christina Taylor is a professional author. She provides unique and relevant content to various online web portals, web blogs writing work for various internet marketing companies. Her aim is to provide essential information about email marketing services according to the requirement of online users.
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