Every web development company knows the basic truth of the purpose of SEO. The truth being that SEO is needed to generate high visitor frequency for their client’s webpage. It is through this that word of the website gets around and thus increasing the website’s standing on search engine’s result list when a keyword is entered for a search. SEO literally means “search engine optimization” where a web page is “optimized” so that when searched in any of the leading search engines, it comes up in the first page. |
There are a few misleading things regarding SEO that are just not so, some is conceptions. The first hokum is the one where it is believed that meta tag descriptions help in the website rank. It may have been true a few years ago, but today search engines no longer log this in to their algorithms. However, meta tag descriptions still help in the way that it may compel users and allow them to get a general idea of what the page is about.
Another hokum belief is that the more inbound links to the site, the better. This is not necessarily true. The motto “quality over quantity” applies here. It is best if the inbound links are related topics to the website. It is more appropriate to say that the more related inbound links, the better. This altered version can then apply to SEO.
The third is there is word going around that SEO is about trickery and that SEO experts find ways to “pull the wool over a search engine’s eyes”. That is complete hokum. A quality and lasting SEO is all about providing good net surfing experience for users with creative, informative, and unique websites. It is the content of these websites that search engines base their rankings on and rewards these contents with high rankings.
A good web development company should not only be updated with web design technology but with news on SEO strategies to keep up with the changing of times. The internet world is ever changing and web development companies have to keep up with the fast pace. A company that is always up to date with SEO methods is Silver Connect Web Design. This company is a one-stop-shop for quality website design, hosting, its maintenance, and its marketing strategies. Their services include web development, web design, seo, marketing collateral, custom graphic design, and website hosting and maintenance.
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