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Are You Planning To Launch QR Code by stevin harde





Article Author Biography
Are You Planning To Launch QR Code by
Article Posted: 07/05/2013
Article Views: 176
Articles Written: 18
Word Count: 486
Article Votes: 1
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Are You Planning To Launch QR Code


 
Computers
Nowadays, many businessmen are using QR codes for their advertising campaign as it is turning out to be effective. If you are planning to use them for this purpose, it would be wise to understand certain things before launching a marketing campaign with these cryptograms:

Understanding the target audience: As you might be aware, mobile marketing cannot reach out people without mobile phones, these codes also cannot reach people without smartphones. Also, the phone should have a camera and so your target group should be people using these phones. Also, it would be wise to understand whether your target group will have prior knowledge about these cryptograms. They should have knowledge about how to them, otherwise it will just be like a logo or symbol for them. If you feel that your target group will not have knowledge about these cryptograms, it would be wise to make them understand via social networking sites like Twitter, Facebook and YouTube and let them know that you are planning to use these codes for your business for communication purpose. You can encourage them to read the content of your cryptogram by conducting some contests for which they can find answers only when they read the secret language.

Understand what sells or appeals: Since your target audience will be smart phone users, you should understand their interest and what will make them to look into your cryptogram. Also, you should remember to market your business and products in such a way that they can share it with their contacts on social media sites out of interest. As mentioned earlier, creation of contests can be helpful and you can also announce some freebies.

Understand where to use QR Codes: Once you have generated a code with the help of a free QR code generator, it should be remembered that you cannot use it wherever needed. You should understand the effectiveness of these symbols and so they should be used only in places where they can be most effective. Do not use it in reflective surfaces and generally for reading the content, there should be internet connection and so do not advertise them in elevators and underground sub-ways, where people cannot access internet. Of course, it is true that underground sub-ways are places that are used by huge crowd of people every day, but there will not be internet access in this place and so it will turn out to be a waste.

So, select a reliable site offering free QR code generators and make effective use of these codes for reaching out your target audience.

Create your own code in seconds with the KWIQRLINK generator. Our goal at KWIQRLINK is to ensure that the use of QR codes becomes an interactive marketing approach of displaying information for people to capture easily using their Smartphones and a free scanner application. For QR code generator browse our site.

Related Articles - free QR code generator, QR code generator, QR codes,

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