Far from origins as a digital mode for journaling, blogging has acquired new status as a a powerful content marketing tool for making an improvement SEO and connecting with clients. Unfortunately, what begun as a simple process of chronicling daily thoughts would becine a complicated marketing endeavor which is worthy of committed teams and resources. The issue? Placing so much emphasis on business blogging being a promotional strategy has turned in into a complicated arena which would frustrate well-intentioned website owners. Should it be left unchecked, such a frustration may lead to termination of blogging altogether–robbing the site of host of powerful benefits. Should you find yourself having frustration and overwhelmed through the business blogging process, it may be that you would be making things more complicated than needed. Check out the blog mistakes to see if your company would be suffering from a common issue. Covering a lot of things in all posts Take such a rule to heart: a single post, a single idea. One of the easiest ways to make blogging more complicated than it would have to be would be to try to throw everything you have knowledge of regarding a particular subject into one post, you would likely fall into such a trap. Top this situation from happening, you need to assign each blog post a theme plus stick to it religiously. To begin, this article would just cover the ways to overly make complications of the blogging process. It would not discuss why business blogging would be significant, what goo posts appear to be or how to make a company blog, as all topics could and will be covered in other articles. In place, it would give information regarding a singular subject that may easily be comprehended and implemented by readers, which has to be the goal of every single blog post the company would make. Make an expectation of every post to go viral On occasion, you could have a blog post “go viral” plus send big streams of new visitors in your way. But while there would be a lot of techniques you can utilize to put up chances of social success, have awareness that implementing this would take time (and following such popular recommendations that the articles would not go viral). Though occasionally making attempts to develop the kinds of content which audiences would love to share may lead to increased website traffic, trying to meet the standards on each blog post you construct would spell disaster. Make the blog more appealing with such content, but do not let pursuit of viral success stop you from always publishing good content. Bringing in a lot of people to the blogging table You would know how challenging it could be to have a lot of bosses. However, such an over-managed scenario would not just take place in corporate conference rooms—it would be a very big problem for companies which as too many members to sign off every blog post. While it could be tempting to perceive that acquiring more people involved in your companies blogging process would bring about better results, getting too many people to the table would be a quick way to overcomplicate this project. Limit the number of the decision makers involved and you would immediately free up the blogging team for focus on content making and not consensus building. Get into excessive editing Here would be thing—Blog posts need not be perfect. While you certainly would not want to release a thing that would be full of spelling mistakes and grammatical errors under the company’s name, the reality would be that web writing would tend to be informal by nature. For such a reason, there would be more leeway than in other kinds of professional writing, as followers would not expect posts to comply with every arcane law of grammar ever made. If you have to use words, make sure you get key terms early on, with the help of keyword research via tools like KeywordSpy. In a lot of situations, a single round of revision would often be sufficient to whittle initial draft down into a cohesive and correct post. While the particular situation could vary, you need to be careful of trapping each post. While the particular situation could vary, you have to be careful of trapping each post for the company blog in a lot of rounds of corrections wherein final drafts would be hard to come by. Attempt to measure a lot of metrics For every blog post released, there would be a hundred various metrics that may be tracked—including all things from social shares to bounce rate plus more. However, while some of the information may be useful, spending a lot of tracking metrics than you would on actual writing great posts would not be an efficient use of your time. In place, a better approach would be to determine particular goals the company has for blog posts and for measuring just the metrics linked with the objectives. For instance you are writing blog articles with a purpose of putting up sales, measure the number of blog visitors who go on to result into conversions—not only the number of times each post would be retweeted on Twitter. Create posts that would be too long According to some good research, posts would be greater than 1,500 words on average get roughly 68.1% more tweets plus 22.6% more Facebook “Likes” compared to posts. However, would that mean that each post you write need to follow the long form format? Of course not. Writing thousands of word posts would take time, energy and commitment—all which detract from other business objectives plus limit the number of blog posts you make. So while it would be good to spice up the content with occasional long articles, trying to meet high standards on every post would complicate the blogging process and can stop you from connecting regularly for your readers. Trying to post to the blog very often In an ideal world, all businesses would have the resources required to run well-researched, high-quality ling form blog posting daily. However, that world is just that—ideal. Trying to do more with the blog than you have resources to support would be a quick way to burn out the team and lose readers because of infrequent updates. Would it be a nice idea to post to the blog every day? Truly, unless posting daily would not be sustainable for the current team. It would be better to make an editorial calendar that you may stick to well. If you could not post daily, post once or twice a week. Long as the content quality would stay high, readers continue to come back again to connect with the business. Peter Zmijewski is a Founder of Keywordspy tool, get daily updates of internet marketig, read his daily blogs. He is a Professional Internet Marketing GURU and also known as Internet Marketing GURU.
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