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Are you already exhausted by the number of Penguin 2.0 related posts? Each big Google algorithm update would be followed by weeks of posts which address the particulars of the change. Who was hit worst? What were the similarities? The differences? How would this update be related to the equinox? The alignment of the Earth with Venus and Mars would be a serious and pressing matter for SEO professionals to take note of. Did changes arising from Penguin 2.0 really would catch any SEO professionals by surprise? Here are common link issues which caused drops for ranking: 1) Paid text links utilizing exact match anchor text. 2) Comment spam. 3) Guest posts for questionable sites. 4) Article marketing sites. 5) Links from dangerous sites. Essentially all the factors have been talked about by SEO professionals for at least six years at a point. It only took long for the message to sink in and Google to take an actual swing at penalizing behaviors. It would actually be more noteworthy how long it would take to penalize the biggest abusers of SEO signals than the fact that they had been penalized at all. Silver Bullets Would Be Nothing New It may be easy to fall into a habit of utilizing what we know would work—as we have deadlines, ROI goals, and processes in place. Such “silver bullet” methodologies work, and work well. This has been the case throughout the storied history of SEO. Keep in mind: 1) Exact match domain names 2) Keyword stuffing 3) Cloaking 4) PageRank sculpting 5) Shareable widgets that have embedded links 6) PageRank sculpting 7) Shareable widgets with embedded links. There would be no doubt these had worked; the real question would be, for how long? As Google matures as a search engine, silver bullets become rare by the minute. What Would Be Your Instant Bullet? At times a silver bullet would not be as obvious as link-baiting for tens of thousands of links. It may be as simple as possessing a set process for link acquisition. What tactic would you rely on for years? Would you always acquire links from the same place? Make a reliance solely on social? Do you not utilize social at all? Optimize for the same keyword list you generated in the past years? Or get new keyword ideas from a tool like KeywordSpy? Just rely on desktop on search? Relying on any one tactic or factor within search engines would be fine in the short term, but in the long term will really fail. Benefits of an Enterprise Mentality One unexpected benefit with working in enterprise SEO would be that much of the silver bullets would be completely out of question. You have to disregard moving the organization fast enough to correct for the eventual algorithm fix around such tactics, it would be challenging enough to move organization so big to take advantage of them initially. Plus good riddance! A lot of SEO professionals should think similar as well executed enterprises because the best enterprises would always need to prioritize long-term investment. Not only this, but enterprises would find most of efficiencies in cross-department projects. This would imply SEO working with a social team, working with public relations, working with PPC, plus working with offline media buys. Of course, not all of the enterprise companies could manage all of this. One of the biggest challenges of organizations this size would be simple communication plus coordination between groups. The big thing regarding a diversified cross-media approach would be that it would make companies decently Penguin-proof. When you are getting references and links from a variety of sources linked to other marketing channels, while making interesting and meaningful content, which would go beyond good SEO. It would also be good marketing. Each Bullet Fails, But You Would Not Need To So to sum it up, no matter how nimble the organization is, Penguin 2.0 would be a great chance to re-evaluate tactics so far. Would you be relying on a single method in your SEO repertoire? Has SEO served as an exercise in boom and bust, attempting to leverage whatever late technique would bring about immediate benefit? Maybe it would be time for a change. Web marketing has viewed incredible growth plus development in the past 10 years. With each passing year, Google would refine algorithm further, lessening the effectiveness of silver bullet remedies. This in turn would imply that more organic plus integrated strategies would slowly become the most effective, reliable way to put up a brand popularity in the long term. The focus would change from company to company. A couple would benefit from local optimization, others would be geared toward mobile search. Regardless, you would not have to be a large brand to employ cross-channel marketing efforts plus get big benefits in return. Peter Zmijewski is Professional Internet Marketing GURU, provides you the daily latest blogs of SEO and Internet Marketing with great expertness on all internet marketing services. daily news on SEO and Internet Marketing by great Internet Marketing Guru "Peter Zmijewski". He is also the founder of Keywordspy tool.
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