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Scrapbooking is a method for preserving personal and family history in the form of a scrapbook. Scrapbook include photographs, printed media, and artwork. Scrapbook albums are often decorated and frequently contain extensive journaling. Scrapbooking is a widely practiced pastime in the United States.Scrapbooking was once just the age-old hobby. But now it develope into a new industry with businesses devoted specifically to the sale and manufacturing of scrapbooking supplies[citation needed]. Creative pages for family's photo memories, inserting the completed pages into sheet protectors collected in 3-ring binders are some features associated with scrapbook. A digital scrapbook layout showing a varied use of photographsIn addition to preserving memories, the hobby is popular for the strong social network that scrapbooking can provide.Hobbyists, known as "scrappers" or "scrapbookers," get together and scrapbook at each other's homes, local scrapbook stores, scrapbooking conventions, retreat centers, and even on cruises.The attendees share tips and ideas as well as enjoying a social outlet. The term "crop," a reference to cropping or trimming printed photographs, was coined to describe these events. digital scrapbooking DIGITAL SCRAPBOOK If you are one of those people who would rather dip your chips in Alpo dog food than scrapbook, then digital scrapbooking may be for you! If you would rather have a root canal than pick up pictures and glue them into a little keepsake book, then take a moment to research digital Scrapbooking before you write the whole thing off.Digital scrapbooking is not your grandmother's scrapbooking. It is fun, painless, and requires none of the mess that paper, scissors, and glue require.Digital scrapbooking is all done online. Most digital scrap bookers purchase a starter kit online (for a reasonable fee) and then they have absolutely limitless borders, graphic designs, templates, themes, and fonts at their fingertips! The only limit is your imagination! Once you have finished your scrapbook page or pages, you can print them out and compile them into a book if you would like, but this is not necessary. You can keep them all on your computer, email them, and make any changes you deem necessary. Discover a world where you don't have to mess with picture placement and fitting everything onto the page. Discover digital scrapbooking! Bloggers speaking about digital scrapbooking can be found at sites like scrapbookpresentations. SCRAPBOOK INDUSTRY Some people attribute the increased interest in scrapbooking to a renewed passion for genealogy, while others say that itis an outlet for those interested in photography and graphic design. For evidence of interest in scrapbooking, consider the following facts: Over 4 million women in the United States alone consider themselves to be scrapbookers. Over 4% of all women in U.S. have done traditional scrapbooking. Millions of others do various aspects of photo books but are not scrapbookers. Scrapbooking is one of the largest categories within the craft and hobby industry and now considered to be the third most popular craft in the nation. From 1996 through 2004, sales of scrapbooking products increased across the United States. In 2005, annual sales flattened for the first time after many back to back years of double growth. From 2006 through 2010 traditional scrapbooking sales have declined, while digital forms of scrapbooking have grown. Traditional scrapbooking sales for 2010 have declined to about $1.6 billion in annual sales from a peak of about $2.5 billion in 2005. During that same time frame the number of independent scrapbooking stores declined from a high of 4,200 to about 1,200 independent storefronts. The number of scrapbooking manufacturers also declined in that same period from a high of 800 to under 250 MARKET ANALYSIS Statistics show that this hobby is primarily enjoyed by women. With the surrounding population totaling 139,750, 71,607 are women. This gives our business an estimated 51% of the total potential market. The average "scrappers" are women from the age of 20-45. Along with this group, It's Scrappy! will target the teen and pre-teen market (ages 10-19). With special classes and special discounts on supplies that they can afford, It's Scrappy! hopes to draw this group into scrapbookers as a hobby. It's Scrappy! believes this will also service the community by teaching them a craft and showing them how to be proud of what they accomplish. The above-45 age group will also be targeted urging them to pull out those boxes of photos that are never looked at and display them in a manner that they can be cherished and remembered the way they deserve to be. We will use special mailings and class offers to promote our services. MARKET SEGMENTATION The following groups are most likely to offer the best opportunity for current and new market segmentation: Teen and Pre-Teen (ages 10-19) Avid scrapbookers (20-45 yr.) Over 45 years of age Single dads Internet customers The only group currently targeted are the avid scrapbookers. This group already knows the basics of the hobby and what most of the products are used for. However, they are also most likely to want to learn new techniques and to be aware of the latest trends. TARGET MARKET SEGMENT STRATEGY It's Scrappy! will focus on these significant customer groups: Teen and Pre-Teen customers: Peoples in scrap book business plan on staying in touch with this age group on a regular basis by keeping up to date on teen activities going on in the community such as dances and sports activities so we can use this information in special mailings and classes geared for their specific age group. In addition, to help them with their small cash allowances, we will be starting a membership only "Teen Scrappers" club which will give them discounts on supplies. Current scrapbookers: Businessman target these customers by staying up to date on newest scrapbookers trends and techniques to keep these customers informed and to offer classes to demonstrate new techniques and materials. Ages 45 and up: This group will be targeted by mailings as well as special "50+" age discounts for seniors. Many potential customers in this age group have their photographs and memories stored somewhere in a box, or in the "old type" albums that deteriorate photos making them yellow and unrecognizable. Our mailings will bring to their attention how they are currently storing and displaying their photographs, how those methods ruin their photographs over time and what they can do instead to preserve, showcase and enjoy them in a manner that will last a lifetime. Classes and time schedules for classes will be tailored for this group. The Single Dad: The single Dad is increasing, and more children are living with their father only on a regular basis. Because photos of our children are a huge part of scrapbookers, we will target these customers with the basics of acid-free albums/glues and papers instead of all the supplies used to create the "storybook" scrapbookers. Internet customers: It's Scrappy! will have a website with information about our location and contact information, with a brief description of our store and the types of supplies we carry. Later we hope to expand this into an online store to make it convenient for customers outside the immediate area to purchase the same supplies we carry in the store. 2013 SCRAPBOOKING TRENDS - QUICK SCRAPBOOKING Once again scrapbook manufacturers from around the globe have converged at the Craft and Hobby Association Trade Show to display their upcoming wares. As you make your way through the offerings you find certain trends begin to emerge.Hexagons were still the most popular shape and orange and gray continued to be the trendy colors. For 2013, the trend that really stood out was quick and simple scrapbooking. Inspired by Becky Higgins' very popular Project Lift, manufacturer's want to help you get your scrapbooking done in minutes with a variety of collections designed around divided page protectors. For keeping memories people has been in the business of making scrapbooks for over 90 years. The Albums Made Easy system isn't new for them, but they have been adding to it and continuing to update it as the trend of quick and simple Scrapbooking is once again reaching a crescendo. The system starts with a line of high quality, D-ring, 3-ring album, which are available in five different sizes. Then, you can choose a variety of styles of divided page protectors. These protectors allow you to add photos and journaling/title cards all on one page. The system has sets of 275 coordinated, double-sided cards which have different designs, quotes, and journaling prompts..
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