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What you should expect from your social media agency? by Henry Smith

Article Author Biography
What you should expect from your social media agency? by
Article Posted: 07/26/2013
Article Views: 547
Articles Written: 14
Word Count: 653
Article Votes: 4
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What you should expect from your social media agency?

Internet Marketing,New to the Internet,Search Engines
Last year saw the rise of Pinterest, a number of IPOs, an aggressive US political ad war, Facebook acquiring its one billionth users and a Korean pop artist going viral on YouTube. We're in the middle of 2013 and one obvious fact has once again resurfaced – quality content – and the sooner marketers understand and adopt the “content is king” philosophy, the better it is for their bottom lines. Social media companies worth their digital salt also know the importance of mobile marketing. Those who adopt it now, will have the last laugh.

While we are on mobile marketing, here are some facts:

  • 30% users perform local searches on their mobile phones compared to only 16% on PCs
  • Mobile generates 13% of the global internet traffic
  • 43% marketers intend on increasing their mobile marketing spend in 2013
  • 2013 global mobile advertising revenue is at $11.4 billion, growing at a rate of 400%
Therefore, Social media agencies which advocate integrating mobile into existing marketing campaigns do so for a reason.

Content marketing is the key to digital success

Coming back to content, after the Panda and Penguin updates, webmasters have become cautious about what they publish. Google is and will continue to exert its influence in promoting original, relevant and user-friendly content. Sites that make visitors search for content, which are not easily accessible by crawlers and users and contain excessive links rather than useful information will continue to be penalized. This is precisely why an experienced Internet Marketing Agency will always recommend its clients to focus on user-interaction and website intuitiveness.

Are social and SEO silos?

Another interesting development that’s taking place as I write is “Social Search”. People who thought social media and search engine optimization had nothing in common had to get a reality check. Social search gives importance to and displays socially relevant content. Content shared by your networks on Twitter, Facebook, LinkedIn or Google+ have an affinity to show up higher in your search results. Additionally, content shared by influencers and social media experts who aren’t directly connected to you can also rank higher. What we can learn from it is that your social media marketing needs to be aligned to search optimization strategies for better outcome. Understand that the two are anything but silos and see that your social media company also feels the same.

SEO myths busted

Finally, I will wind things up by pointing out 3 SEO practices and why you should stop doing these right away:

The H1 tag is the most important on-page element. As long as you are presenting your content upfront and closer to the top of your page, the title tag of your headline has almost zero influence on your overall SEO.

More the number of indexed pages, the better it is for my website. If your website has a larger footprint, it doesn’t mean it will fare better. First, everything that gets published isn’t indexed. Second, pages which do get indexed don’t stay in an index. Third, indexing your pages doesn’t equate to more qualified leads or traffic. People who strive to increase page count do so at the cost of quality of the content. Present the best content and publish what’s relevant.

All domains I own which redirect back to my site help my SEO. If you start setting up one domain after the other and optimizing each one of them, you are lessening the impact of your SEO. Put all your love in the primary domain or add all content and build an add-on tool to your website.

Author Bio: Henry Smith runs his own digital marketing consultancy and helps startups, SMEs and enterprises achieve their marketing goals cost effectively. He has also authored a number of books and journals on social media companies and marketing for the 21st century.

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