Bloggers who are overburdened by coming up with new content can find relief through guest posts. On top of this, they lend their blogs credibility. Furthermore, from the perspective of the guest author, they are an excellent way to increase reputation and reach. In theory this interaction should be smooth as both guest and blog owner stand to gain from it. In practice, however, it can be rather rough. Bloggers looking to guest post have to query a multitude of blogs that interest them. First they must scour the web for blogs that fit their expertise. Then they must use valuable time that could be spent creating content on queries that could easily come back with rejection. Blog owners feel the strain of this as well. They must sift through an inbox full of guest blogging requests, many of which instantly come off as substandard. Even with the requests that they are more likely to honor, there is a good chance that many worthy blog requests will get crowded out. Fortunately, authors on either side of this equation can now turn to http://postrunner.com. Post Runner is a service that connects blog owners with guest bloggers in a way that is easy and seamless. Post Runner allows guest bloggers to browse through a massive list of blogs that are in search of guest posts – currently at 800 and counting. Better yet, Post Runner’s search features make it easy to filter down to the blogs that are just the right fit. Blog owners create a detailed description of the content that they are seeking. This includes preferences such as minimum word count, link allowances, and author reputation. Guest bloggers craft posts to these standards and submit for review. It is clear that this process is completely free of the tedious back-and-forth and overhead that typically goes into guest posting. In fact, to make things even easier, bloggers can operate the editorial features from the Post Runner WordPress plugin. Post Runner can massively simplify the lives of blog owners, but it is also important for boosting the careers of up-and-coming bloggers. In the current web ecosystem, author reputation is a priority. In fact, the Google+ authorship program creates an online preference for well-connected, highly visible bloggers. Therefore, it is becoming more and more essential for bloggers to reach as many readers as possible and network with as many authors as they can.
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